FI showroom red and grey logo
MenuMENU
SearchSEARCH

SUV Values Strengthened by Winter Weather, Black Book Data Shows

Compact SUVs retained the most value in February thanks to cold weather, according to analysts at Black Book. The average price of 2009 to 2013 model year vehicles depreciated by 1.2% during the month.

by Staff
March 10, 2015
1 min to read


LAWRENCEVILLE, Ga. — Compact SUVs retained the most value in February thanks to cold weather, according to analysts at Black Book. The average price of 2009 to 2013 model year vehicles depreciated by 1.2% in February, matching January’s numbers.

Domestic cars depreciated by 0.9%, import cars lost 1.5%, domestic trucks fell 0.8% and import trucks changed -1.1%. Black Book expects 2015 depreciation to be near 14.5%, falling within the normal average annual depreciation of pre-recession years.

Ad Loading...

Luxury cars had the largest depreciation of any segment, losing 2.8% and selling at an average price of $34,714. The average price fell 18.8% from $42,739 a year ago.

Compact SUVs had the strongest retention in February, actually gaining .9%, the only segment with a positive change in the month. Trucks were the second best performing segment followed by upper mid-sized cars. The analysts at Black Book felt that colder weather patterns helped to strengthen truck segments.

“Perhaps the colder weather patterns helped heat up the sport utility and truck segments during February as we saw great strength in SUVs and crossovers,” said Ricky Beggs, editorial director at Black Book. “While overall depreciation finished at -1.2% on the month, there are segments we feel could turn more positive due to spring type activity and continuing economic improvement.”

More F&I

Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Ad Loading...
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Ad Loading...
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Ad Loading...
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →