Terra.com and Autobytel Create Online Auto Resource For U.S. Hispanics
Terra.com, the U.S. Hispanic Internet
portal of the Terra Lycos global network, and Autobytel Inc., an
Internet automotive marketing services company, have announced the
launch of a co-branded channel targeting Hispanic car buyers.
Autobytel says its car buying site Autoweb.com will provide new and
used car fulfillment for Terra.com customers, offering them access to
Autoweb’s network of thousands of Internet dealers nationwide.
Accessible by clicking "auto" at www.terra.com, the new channel offers
automotive information and interactive tools for researching and
buying new and used cars, as well as advertising options for
marketers looking to tap into the Hispanic segment.
"Autobytel is a great fit for us," said Terra.com CEO, Manuel Bellod.
"They’re one of the biggest and best. They’ve also been a pioneering
force in developing Spanish-language auto research tools and
information they’ve really taken the industry lead in reaching out to
Hispanic car buyers."
"One of our ongoing goals has been to provide Hispanic shoppers with the
tools and information they need to make smart, informed car-buying
decisions, and to help the auto industry connect with the Hispanic
segment," said Autobytel executive vice president and chief marketing
officer Andrew Donchak. "Teaming up with Terra.com is an ideal way to
achieve this goal."
The channel features Autobytel’s research tools (available in
English and Spanish), providing Terra.com visitors with an
informative car-shopping experience as they progress from customized,
feature-driven searches, to configuring a "real" vehicle (based on
actual manufacturer options and packages), to automatically comparing
that specific vehicle vs. multiple competing models on a single screen.
Backed by authoritative new vehicle information provided by Autobytel’s
data division, AIC, the Terra.com research solution offers over 500 data
points on every new car or truck sold in the U.S. Autoweb is also
providing expert automotive reviews, financing and shopping advice, and
safety information.
According to the company, Hispanicsare poised to shop for vehicles online,
with 70 percent of the U.S. Hispanic Internet users polled in a recent survey
indicating that they planned to use the web during the car purchasing
process and 84 percent indicating that they would be even more likely to do
their automotive shopping and research online if they could do so in
Spanish.
About Terra Lycos
Terra Lycos is a global Internet group with a presence in 42 countries
in 19 languages, reaching 118 million unique users per month around the
world. The group, which is the result of Terra Networks S.A.’s
acquisition of Lycos, Inc. in October 2000, operates some of the most
popular Web sites in the United States, Canada, Europe, Asia and Latin
America, and is the largest access provider in Spain and Latin America.
The Terra Lycos network of sites includes Terra in 17 countries, Lycos
in 25 countries, Angelfire.com, Atrea.com, Azeler.es, Direcciona.es,
Educaterra.com, Emplaza.com, Gamesville.com, HotBot.com, Ifigenia.com,
Invertia.com, Lycos Zone, Maptel.com, Matchmaker.com, Quote.com,
RagingBull.com, Rumbo.com, Tripod.com, Uno-e.com and Wired News
(Wired.com), and others. With headquarters in Barcelona and operating
centers in Madrid, Boston and elsewhere, Terra Lycos is traded on the
Madrid stock exchange (TRR) and the NASDAQ electronic market (TRLY). For
more information, please visit the corporate Web site at
About Autobytel Inc.
Autobytel Inc., an Internet automotive marketing
services company, helps retailers sell cars and manufacturers build
brands through marketing, advertising and CRM (customer relationship
management) tools and programs. The company owns and operates the
automotive websites Autobytel.com, Autoweb.com, Carsmart.com and
automotive research center, AutoSite.com, as well as AIC (Automotive
Information Center), a provider of automotive marketing data and
technology.
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