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Terra.com and Autobytel Create Online Auto Resource For U.S. Hispanics

by Staff
February 26, 2003
3 min to read


Terra.com, the U.S. Hispanic Internet

portal of the Terra Lycos global network, and Autobytel Inc., an

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Internet automotive marketing services company, have announced the

launch of a co-branded channel targeting Hispanic car buyers.

Autobytel says its car buying site Autoweb.com will provide new and

used car fulfillment for Terra.com customers, offering them access to

Autoweb’s network of thousands of Internet dealers nationwide.

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Accessible by clicking "auto" at www.terra.com, the new channel offers

automotive information and interactive tools for researching and

buying new and used cars, as well as advertising options for

marketers looking to tap into the Hispanic segment.



"Autobytel is a great fit for us," said Terra.com CEO, Manuel Bellod.

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"They’re one of the biggest and best. They’ve also been a pioneering

force in developing Spanish-language auto research tools and

information they’ve really taken the industry lead in reaching out to

Hispanic car buyers."


"One of our ongoing goals has been to provide Hispanic shoppers with the

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tools and information they need to make smart, informed car-buying

decisions, and to help the auto industry connect with the Hispanic

segment," said Autobytel executive vice president and chief marketing

officer Andrew Donchak. "Teaming up with Terra.com is an ideal way to

achieve this goal."

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The channel features Autobytel’s research tools (available in

English and Spanish), providing Terra.com visitors with an

informative car-shopping experience as they progress from customized,

feature-driven searches, to configuring a "real" vehicle (based on

actual manufacturer options and packages), to automatically comparing

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that specific vehicle vs. multiple competing models on a single screen.

Backed by authoritative new vehicle information provided by Autobytel’s

data division, AIC, the Terra.com research solution offers over 500 data

points on every new car or truck sold in the U.S. Autoweb is also

providing expert automotive reviews, financing and shopping advice, and

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safety information.


According to the company, Hispanicsare poised to shop for vehicles online,

with 70 percent of the U.S. Hispanic Internet users polled in a recent survey

indicating that they planned to use the web during the car purchasing

process and 84 percent indicating that they would be even more likely to do

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their automotive shopping and research online if they could do so in

Spanish.



About Terra Lycos

Terra Lycos is a global Internet group with a presence in 42 countries

in 19 languages, reaching 118 million unique users per month around the

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world. The group, which is the result of Terra Networks S.A.’s

acquisition of Lycos, Inc. in October 2000, operates some of the most

popular Web sites in the United States, Canada, Europe, Asia and Latin

America, and is the largest access provider in Spain and Latin America.


The Terra Lycos network of sites includes Terra in 17 countries, Lycos

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in 25 countries, Angelfire.com, Atrea.com, Azeler.es, Direcciona.es,

Educaterra.com, Emplaza.com, Gamesville.com, HotBot.com, Ifigenia.com,

Invertia.com, Lycos Zone, Maptel.com, Matchmaker.com, Quote.com,

RagingBull.com, Rumbo.com, Tripod.com, Uno-e.com and Wired News

(Wired.com), and others. With headquarters in Barcelona and operating

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centers in Madrid, Boston and elsewhere, Terra Lycos is traded on the

Madrid stock exchange (TRR) and the NASDAQ electronic market (TRLY). For

more information, please visit the corporate Web site at

www.terralycos.com.



About Autobytel Inc.

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Autobytel Inc., an Internet automotive marketing

services company, helps retailers sell cars and manufacturers build

brands through marketing, advertising and CRM (customer relationship

management) tools and programs. The company owns and operates the

automotive websites Autobytel.com, Autoweb.com, Carsmart.com and

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automotive research center, AutoSite.com, as well as AIC (Automotive

Information Center), a provider of automotive marketing data and

technology.












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