FI showroom red and grey logo
MenuMENU
SearchSEARCH

The EV Race Heats Up

Ford Motor Co. CEO Jim Farley says he hopes to overtake Tesla in U.S. electric-vehicle sales, but first he hopes to overtake GM.

December 16, 2021
The EV Race Heats Up

Ford Motor Co. CEO Jim Farley

Credit:

Flickr

2 min to read


Ford Motor Co. CEO Jim Farley says he hopes to overtake Tesla in U.S. electric-vehicle sales, but first he hopes to overtake GM.

“We really have a chance to get to No. 1,” Farley said an interview on Bloomberg Television’s “Balance of Power With David Westin.” “We’re competitors, and I race, and second is the first loser. So, we’re going to go for it.”

Ad Loading...

Farley announced Ford will boost production to 600,000 EVs within two years, putting the automaker in the second position.

He reported that meeting EV goals will require the company to double capacity again at its Dearborn, Michigan, EV factory to build 160,000 electric F-150 Lightning pickups annually. Ford recently stopped taking orders for the plug-in pickup when they reached 200,000.

The automaker also will boost capacity at the electric Mustang Mach-E factory in Mexico. Ford delayed the launch of its battery-powered Explorer SUV to focus on increasing production of top sellers, Farley said. The company also had planned to build the electric Explorer and Lincoln in Mexico, but is instead devoting the entire factory to the electric Mustang Mach-E.

“We really need to prioritize,” Farley said. “We’re now going to be doubling production of the Mach-E. Now we have to find another place for other vehicles to be built.”

Farley admits his ambition to top Tesla will take longer, but expressed confidence that Ford can get there.

Ad Loading...

LMC Automotive reports Tesla dominates the U.S. EV market and forecasts the company will control two-thirds of EV sales this year. The firm projects Ford will end 2021 in fourth place behind Volkswagen AG and GM.
Overtaking Tesla may be an uphill climb as Tesla opens a massive new factory near Austin, Texas. The EV automaker also has a new plant coming online in Berlin and expects to have over 1 million units of global EV capacity.

LMC forecasts Tesla will sell over 375,000 EVs in the U.S. in 2024, over twice what the firm predicts Ford will sell by then. LMC expects GM to be second to Tesla by 2024, with Ford in the third position.

Originally posted on Auto Dealer Today

More Showroom

outside shot of two trucks in front of a body of water with a cloudy sky
Showroomby Lauren LawrenceJuly 29, 2026

Used Market Stabilizes

The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.

Read More →
Twilight of white hybrid car.
Showroomby Lauren LawrenceJuly 22, 2026

California Hybrids Reach State Record

The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.

Read More →
White meeting room in car dealership with rims displayed on wall and projected screen
Showroomby Hannah MitchellJuly 22, 2026

My Mercedes in the U.S.

The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.

Read More →
Ad Loading...
Photo of parked cars of various types for sale on a lot
Showroomby Hannah MitchellJuly 20, 2026

Used Sales Hit Summer Drag

The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.

Read More →
desert road with cars driving away, Rebates Incoming with red star graphic, F&I and Showroom logo
Showroomby Lauren LawrenceJuly 15, 2026

California Launches EV Rebate Program

Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.

Read More →
Aerial shot of a car dealership
Showroomby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Ad Loading...
Photo of cars lined up on lot
ShowroomJuly 10, 2026

The Trade-In Paradox

Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.

Read More →
Phot of a dark Kia vehicle interior with steering part of steering wheel and dashboard
Showroomby Hannah MitchellJune 29, 2026

Focus on Vehicle Cabins

The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.

Read More →
Photo of multiple new SUVs on a car dealership lot
Showroomby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Ad Loading...
Map of Europe next to back of EV car.
Showroomby Lauren LawrenceJune 22, 2026

European EV Market Hits Record

Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.

Read More →