FI showroom red and grey logo
MenuMENU
SearchSEARCH

Toyota Hydrogen Fuel Cell Project Advances

Less than a year after it produced the first prototype, it’s now testing and marketing 10 Hiluxes in its quest for carbon neutrality.

June 11, 2024
Toyota Hydrogen Fuel Cell Project Advances

Toyota says the Hilux project 'will contribute to the next generation of fuel cell technology, which will offer longer lifecycles, increased driving range for vehicles and significantly reduced costs.'

Credit:

Toyota

2 min to read


Toyota entered the demonstration phase of its hydrogen fuel cell project, taking half of 10 Hilux pickup truck prototypes it’s built since last fall into field testing and the other half into customer and media demonstrations.

“By engaging customers with hydrogen fuel cell technology, Toyota is laying the groundwork for a successful hydrogen transport sector in the future,” the Japanese automaker said in a press release.

Ad Loading...

The demonstration trucks will make appearances at the summer Olympic games in Paris.

Toyota touts the hydrogen-fueled vehicles as a spoke in a wheel of power trains to achieve its goal of carbon neutrality for its lineup “to suit different user needs and local infrastructure.”

The other spokes are hybrid electric, plug-in hybrid electric, battery electric and e-fuels.       

The 10 Hilux were built at its Derby, England factory, incorporating what Toyota says is 30 years of hydrogen fuel cell research and development. It says it expects Europe to be one of the biggest commercial markets for hydrogen fuel cell vehicles by 2030.

Toyota says the Hilux project “will contribute to the next generation of fuel cell technology, which will offer longer lifecycles, increased driving range for vehicles and significantly reduced costs.”

Ad Loading...

The Hilux adapts the emerging power train technology to Toyota’s conventional Hilux truck, first produced in 1968 and introduced to the U.S. market in 1972, replacing it here with the Tacoma in 1995.

DIG DEEPER: Final Fuel-Economy Rule Sets Lower Bar

 

Originally posted on Auto Dealer Today

More Industry

photo of Volkswagen vehicle steering wheel and interior
Industryby Hannah MitchellApril 1, 2026

One of Earliest U.S. Auto Dealers Exits

The sale of two Minnesota franchises ends a rare multigenerational business while adding to one of the Midwest’s biggest auto groups.

Read More →
2026 NADA Chairman Rob Cochran and outgoing chairman Thomas Castriota
Digitalby Hannah MitchellApril 1, 2026

New at the Wheel

2026 NADA Chairman Rob Cochran knows a thing or two about leadership after decades in the business. He brings an emphasis on stewardship to his new role at the head of the country’s major auto retail trade group.

Read More →
Hyundai steering wheel, black leather
Industryby Lauren LawrenceMarch 30, 2026

Hyundai Expands North American Footprint

Building on a previously announced $26 billion U.S. investment, Hyundai said it will grow its North American lineup and U.S.-based production and parts sourcing.

Read More →
Ad Loading...
back seat of an SUV, cream colored leather, text Safety Reigns Supreme, F&I and Showroom logo
Industryby Lauren LawrenceMarch 25, 2026

Crash Avoidance is Top Priority

The Insurance Institute for Highway Safety awarded 63 vehicles for safety, and SUVs lead the picks with more than half of the base and Pick+ awards.

Read More →
Photo of Toyota car parked in front of a Toyota dealership
Industryby Hannah MitchellMarch 23, 2026

2025 Dealership Buy-Sells a Record

The Kerrigan Index shows that despite a chaotic year of musical trade tariffs, high vehicle prices and more roadblocks, acquirers still flush with pandemic-era cash accelerated the consolidation pace.

Read More →
row of SUVS in background with red and white text saying inventory with a down arrow and sales pace with an up arrow
Industryby Lauren LawrenceMarch 23, 2026

Used-Vehicle Sales Jump in February

Softening prices, rising credit availability and higher tax refunds could be behind February’s sales pace rise and accompanying dip in inventory, according to Cox Automotive.

Read More →
Ad Loading...
Photo of Hyundai Elantra being driven on a road
Industryby Hannah MitchellMarch 18, 2026

Fewer Cars Disappeared Last Year

Reported thefts fell to their lowest level in decades, though the risk is still quite real, especially in large metro areas. Meanwhile, Hyundai and Kia nabbings, though still high, slowed.

Read More →
red and white car in front of a car dealership with text Days on Market Divide and logo for F&I and Showroom
Industryby Lauren LawrenceMarch 18, 2026

Used EVs Buck Days-on-Market Trend

ISeeCars data shows a significant gap between used and new days on market, used cars sitting 40% longer while new cars are down 15% year-over-year as of February.

Read More →
storefront for Team Gillman Chevrolet in Houston, Texas
Industryby Lauren LawrenceMarch 16, 2026

Texas Rooftop Gets New Owner and Name

Gilchrist Automotive has added Team Gillman Chevrolet to its auto group, which has over 20 locations across Texas and Oklahoma. The store will now operate as Gilchrist Chevrolet.

Read More →
Ad Loading...
Chris Walsh, president and acting CEO of Reynolds and Reynolds, promoting the company’s Amplify 2026 event for dealership professionals focused on technology and operations.
Industryby StaffMarch 13, 2026

Registration Open for Reynolds Amplify Retail Summit

Advancements with Reynolds' AI Agent, Rey, will take center stage this August at the Park Hyatt Aviara in Carlsbad, Calif., near San Diego.

Read More →