Toyota Hydrogen Fuel Cell Project Advances
Less than a year after it produced the first prototype, it’s now testing and marketing 10 Hiluxes in its quest for carbon neutrality.

Toyota says the Hilux project 'will contribute to the next generation of fuel cell technology, which will offer longer lifecycles, increased driving range for vehicles and significantly reduced costs.'
Toyota
Toyota entered the demonstration phase of its hydrogen fuel cell project, taking half of 10 Hilux pickup truck prototypes it’s built since last fall into field testing and the other half into customer and media demonstrations.
“By engaging customers with hydrogen fuel cell technology, Toyota is laying the groundwork for a successful hydrogen transport sector in the future,” the Japanese automaker said in a press release.
The demonstration trucks will make appearances at the summer Olympic games in Paris.
Toyota touts the hydrogen-fueled vehicles as a spoke in a wheel of power trains to achieve its goal of carbon neutrality for its lineup “to suit different user needs and local infrastructure.”
The other spokes are hybrid electric, plug-in hybrid electric, battery electric and e-fuels.
The 10 Hilux were built at its Derby, England factory, incorporating what Toyota says is 30 years of hydrogen fuel cell research and development. It says it expects Europe to be one of the biggest commercial markets for hydrogen fuel cell vehicles by 2030.
Toyota says the Hilux project “will contribute to the next generation of fuel cell technology, which will offer longer lifecycles, increased driving range for vehicles and significantly reduced costs.”
The Hilux adapts the emerging power train technology to Toyota’s conventional Hilux truck, first produced in 1968 and introduced to the U.S. market in 1972, replacing it here with the Tacoma in 1995.
DIG DEEPER: Final Fuel-Economy Rule Sets Lower Bar
Originally posted on Auto Dealer Today
More Industry

Parts Delivery Takes Flight
A Detroit auto group has launched an autonomous parts-delivery program using drone technology, thanks to a grant from Michigan’s Advanced Air Mobility Activation Fund.
Read More →
Recalled Vehicles Hit 5-Year High
Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.
Read More →
NY Advances Charging Infrastructure
Public EV charging in New York is getting a boost with a new program designed to help public entities cut purchase and installation costs of Level 2 charging stations.
Read More →
China as Pacesetter
Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.
Read More →
Find Efficiency in Fixed Ops
A new report shows how service departments can maximize their profitability through efficiency, productivity and the right tools in technicians' hands.
Read More →
Closing the Seat Gap
Mass-market brand vehicle seats are outpacing luxury versions when it comes to customer satisfaction, according JD Power research.
Read More →
Auto Industry Execs Talk Trade, Tariffs
Participants in a U.S.-Canada discussion tallied the costs and compiled a list of remedies, including preservation of the North American trade agreement that the U.S. recently declined to renew.
Read More →
Structure Leads to Optimized Auto Listings
As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.
Read More →
Texas Dealerships Rebranded After Sale
The Norm Reeves group of stores had owned the three rooftops in the greater Dallas-Fort Worth metro area that now operate under a homegrown group’s signature.
Read More →
Positive Equity Reaches Record High
Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.
Read More →