FI showroom red and grey logo
MenuMENU
SearchSEARCH

Toyota, Kia, Honda and Hyundai Sales Soar After Pandemic Slip

The Toyota brand led the latest signs of a recovering and booming market with the automaker putting its preliminary seasonally adjusted, annualized rate of sales at 17.8 million.

May 3, 2021
Toyota, Kia, Honda and Hyundai Sales Soar After Pandemic Slip

The Toyota brand led the latest signs of a recovering and booming market with the automaker putting its preliminary seasonally adjusted, annualized rate of sales at 17.8 million.

3 min to read


Toyota Motor Corp, American Honda, Hyundai, Kia and Mazda saw sales soar in April 2021, compared to all-time lows the same month during the pandemic shutdown.

The Toyota brand led the latest signs of a recovering and booming market with the automaker putting its preliminary seasonally adjusted, annualized rate of sales at 17.8 million.

Ad Loading...

Toyota Motor saw volumes escalate to record highs in April. Volume soared by 183% to 239,311 while volume for Toyota brands jumped 183% to 212,283 and Lexus volume rose 177% to 27,028. Deliveries of cars, crossovers, and SUVs more than tripled in April, with Highlander sales quadrupling to 27,679.

A blemish on this glowing picture appears as depleted inventory. Toyota Motor reports car and light-truck inventories fell 21% since March (and 46% from April 2020) to 205,285. And the Toyota division enters May with just a 19-day supply of light trucks. 

American Honda shares a similar story, recording three-digit volume hikes. The automaker reports volume rose 165% at Honda and 226% at Acura. American Honda cites record monthly light-truck demand for the two brands, at 98,828 units, and a 125% percent surge in car deliveries as the driving force behind its April sales record of 156,482. 

Its Honda brand also posted record results hitting a volume record of 140,023. The HR-V and Passport light-duty trucks set monthly records while the CR-V and Pilot also hit April highs. 

Hyundai Motor Group experienced a 146% boost in retail volume, allowing it to achieve an overall gain of 128%. The automaker sets total April deliveries at 77,523. However, fleet shipments took a sharp dive, down 27% and representing just 3% of April sales. 

Ad Loading...

The supply shortage has crept into Hyundai Motor America, which reported U.S. dealers entered May with 123,046 cars and light trucks in stock. This figure is down 13% from 141,425 heading into April and down 27% from April 2020.

Kia sales volumes also skyrocketed in April, up 121% to 70,177. The total marks the company’s second consecutive monthly record. Genesis sales jumped 309%, with the GV80 SUV outpacing the combined volume of the company’s three luxury sedans. 

Two cars, the new K5 and the Forte, and three crossovers, the Telluride, Sportage and Seltos, set records for April volume.

Mazda saw a sharp increase in April sales; selling 31,117 units, up 184% over April 2020. Subaru set an April sales record with 61,389 deliveries, marking a 101% volume increase over April 2020. However, the company warns of the chip shortage impacting future sales. Volvo also saw a surge, selling 11,036 vehicles for a 186% increase over April 2020. 

Ford will release its April results Tuesday. The remaining automakers only release quarterly sales numbers. 

Ad Loading...

Originally posted on Auto Dealer Today

More Showroom

Silver Subaru STI parked in lot.
Showroom•by Lauren Lawrence•October 14, 2026

New-Vehicle Prices Stay Put

Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.

Read More →
White electric vehicle parked at charging station.
Showroom•by Lauren Lawrence•October 12, 2026

EV Buyer Consideration Shifts

What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'

Read More →
Door handle in interior of new-looking vehicle
Showroom•by Hannah Mitchell•October 1, 2026

Year-to-Date Auto Sales Holding Their Own

A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.

Read More →
Ad Loading...
Interior of BMW ix3 electric SUV with hilly landscape seen through windshield
Showroom•by Hannah Mitchell•September 28, 2026

Slow to Robo

Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.

Read More →
Photo of red SUV parked outside a car dealership after dark
Showroom•by Hannah Mitchell•September 9, 2026

Dealers a Little Down

A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.

Read More →
Silver car driving down road with graphic that says “Europe Plugs In”
Showroom•by Lauren Lawrence•September 9, 2026

European EV Sales Skyrocket

The EV market on the continent held strong in July with almost 25% of new-car sales being fully electric units, a stark contrast to the U.S., where EV sales declined about 42%.

Read More →
Ad Loading...
Mitsubishi shadow line-up
Showroom•by Hannah Mitchell•August 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
A rear view of a red Hyundai Elantra
Showroom•by Hannah Mitchell•August 17, 2026

Used Lots Getting the Business

Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.

Read More →
outside shot of two trucks in front of a body of water with a cloudy sky
Showroom•by Lauren Lawrence•July 29, 2026

Used Market Stabilizes

The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.

Read More →
Ad Loading...
Twilight of white hybrid car.
Showroom•by Lauren Lawrence•July 22, 2026

California Hybrids Reach State Record

The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.

Read More →