Toyota Namesake Sings ICE’s Praises
Now chairman, Toyoda said engines have a place in the move toward carbon neutrality.

Company Chairman Akio Toyoda said the company is looking into how ICE engines can be part of the quest toward carbon neutrality.
IMAGE: Toyota
Toyota chief Akio Toyoda is again urging the automotive industry to remember other alternatives to electric vehicles in order to cut harmful emissions and said gas-powered models still have a role to that end.
The company released a video of its chairman speaking from the Tokyo Auto Salon 2024 with a New Year greeting and his thoughts on the industry.
Though he stepped down from the company presidency last year, Toyoda discussed other alternative fuels the automaker is pursuing and said gas-powered vehicles still have a place in a healthy mix of fuel options, even waxing poetic about the internal combustion engine.
“Believing that battery electric vehicles do not represent the only way to achieve carbon neutrality, we have been working on hydrogen-engine initiatives since three years ago,” he said in the video.
“… there seem to be cases in which engine-related people cannot borrow money from a bank these days. That should not happen, and I want to do something about it.”
Toyoda said internal-combustion engines can actually help achieve carbon neutrality and that he proposed research and development toward that goal, getting company leadership to sign on.
A little over a year ago, Toyoda, still president at the time, said he was among the “silent majority” of industry executives who were questioning pursuing electric vehicles exclusively. Though the automaker has moved more in the electric direction since he stepped down, it’s not abandoning other alternatives.
“Engines in this day and age? It might sound like we are going backward, but that's not at all the case,” Toyoda said. “Doing so is needed for moving toward the future.
"I love engines!" he said. "Their sounds and smells are irresistible! Some people like battery EVs. Some say that now is the time for hybrids. And then there are plug-in hybrid vehicles and hydrogen. The motive force could be anything. There is always one truth. The only enemy is carbon!”
Originally posted on Auto Dealer Today
More Showroom

Affordable, Safe Cars for Teen Drivers
Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.
Read More →
Auto Dealers Feel Better But Not Great
A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.
Read More →
Holman Opens Porsche Dealership in Miami
The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.
Read More →
Chicago to Gain Cadillac Rooftop in 2027
The two-story Cadillac dealership is being constructed at the former Lincoln Yards site, owned and operated by Canada-based Jack Carter Auto Group.
Read More →
Mid-Atlantic Ford Store Has New Owner
A growing Maryland automotive group is only the 93-year-old dealership’s third owner after its longtime proprietors retired.
Read More →
Porsche Dealership Breaks Ground in Illinois
Barrington Porsche will be the new location for Murgado Automotive Group’s existing Porsche dealership currently in the Motor Werks of Barrington auto mall.
Read More →
Michigan Auto Group Acquires Ohio Rooftops
Feldman Automotive Group added two new brands, Honda and Toyota, to its portfolio with its latest acquisition of four Fireside dealerships in Ohio.
Read More →
California VW Dealers Go After Scout
The franchisees’ state-level actions follow a California auto dealers trade group lawsuit against the VW affiliate last year, both efforts to stop the EV maker’s plan to sell direct to consumers.
Read More →
EVs Gain Traction in Europe
First-quarter auto sales increased as more consumers took advantage of government incentives. Hybrid deliveries are leading the way on the electrifieds boom.
Read More →
California Holds EV Lead Despite Annual Decline
At nearly 14%, California had the lowest zero-emission vehicle market share in the first quarter since the fourth quarter of 2021, according to the California New Car Dealers Association.
Read More →