TransUnion Announces File Freeze Option in All 50 States, D.C.
TransUnion announced that, effective Oct. 15, 2007, it will offer the credit reporting industry's first complete file freeze solution.
CHICAGO — TransUnion announced that, effective Oct. 15, 2007, it will offer the credit reporting industry's first complete file freeze solution. While consumer access to placing a file freeze continues to be driven at the state level, some state-enacted laws are not yet effective and other states have not enacted such laws. TransUnion is committed to providing U.S. consumers in all 50 states and the District of Columbia with the ability to freeze their credit files, should they feel that step is warranted.
"TransUnion understands that many consumers are concerned about identity theft and want access to tools that provide them with a personal level of comfort," said Mark Marinko, TransUnion president of Consumer Services. "While fraud alerts continue to be an effective and practical solution for most consumers, we're pleased to be in a position to empower all consumers with the extra measure of security and peace of mind that a file freeze can deliver under the right circumstances."
In states where there is an existing file freeze law, TransUnion will continue to meet or exceed the requirements of those laws. In states where a law has been enacted, but is not yet effective, or where no law has been enacted, TransUnion will provide file freezes as follows:
-- Free to add, lift or remove for all ID theft victims
-- $10 to add, lift or remove for non victims
The most widely used tool against fraud continues to be the fraud alert, which advises lenders to take special precautions prior to extending credit. A fraud alert can be conveniently placed or renewed by a consumer at all three nationwide credit reporting companies by placing a single phone call. A file freeze restricts lenders from accessing a consumer's credit, preventing, among other things, the opening of new accounts. "As a result of our actions, all U.S. consumers will have the power to choose the form of ID theft or fraud protection they feel is best for their individual circumstances," added Marinko. "While this wasn't something currently required of us by law, we had the ability to make it happen now and firmly believe it was the right thing to do for consumers." For more information about file freeze, consumers can visit the TransUnion Website at http://www.transunion.com/ and click on "Information about Identity Theft" at the bottom of the page.
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →