MENU
SEARCHTriad Financial Corp. has promoted Daniel Leonard to president and chief executive officer.
Huntington Beach, Calif. — Triad Financial Corp. has promoted Daniel Leonard to president and chief executive officer.
Leonard has been with the nonprime auto finance company since May 2003, serving as senior vice president of portfolio management. In his new role, he will continue to report to Carl Webb, former president and CEO, who will now serve as co-chairman of the board along with Gerald Ford.
This announcement comes after Fremont General Corp. reported the recent sale of a minority interest in the company to an investor group led by Ford. In that release, Webb was named CEO of Fremont General.
As president and CEO, Leonard will oversee Triad's strategic direction and capitalize on the company's strength in the non-prime auto finance market, according to the company.
Leonard brings more than 30 years of experience to his new role as president and CEO. Since May 2003, Leonard has led Triad's portfolio management practices where he optimized portfolio performance.
Prior to joining Triad Financial, Leonard had a 12-year career at California Federal Bank, where he held a number of senior management positions, including president of California Federal's Auto One Acceptance Corp.
It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.
Read More →
Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
Read More →
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Read More →
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
Read More →
Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.
Read More →
EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.
Read More →
In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.
Read More →
‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.
Read More →
It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.
Read More →