FI showroom red and grey logo
MenuMENU
SearchSEARCH

TrueCar and GovX Partner to Launch New Auto Buying Program Powered by TrueCar Military

Military, first responders and law enforcement will have access to cost-savings, upfront VIN-based pricing, and a modern digital deal building experience.

February 24, 2021
TrueCar and GovX Partner to Launch New Auto Buying Program Powered by TrueCar Military

Military, first responders and law enforcement will have access to cost-savings, upfront VIN-based pricing, and a modern digital deal building experience.

3 min to read


SANTA MONICA, Calif. — TrueCar, Inc. (NASDAQ: TRUE), an online destination to find a car, today announced a new affinity partnership with GovX, Inc., the largest e-commerce website for verified active and veteran U.S. military along with police, fire, emergency rescue and medical technicians and those from related government agencies.

Through our partnership, GovX members will receive a first-class car buying experience and competitive pricing that they can trust.

Ad Loading...

The GovX Auto Buying Program, powered by TrueCar Military, will give GovX members the ability to see what others paid for the same vehicle of interest, receive upfront transactable price offers on new and used vehicle inventory, and use TrueCar’s leading digital deal building capabilities. 

“TrueCar is the gold standard when it comes to ease and transparency in the car buying experience, as well as customer service and support. These are extremely meaningful value propositions for us and our members who have the responsibility and honor of protecting and serving our great country,” said Chris Bohnert, Senior Vice President at GovX, Inc. “TrueCar shares our same deep commitment to providing service members with the value and benefits they deserve. We are excited for our members to experience this new and improved way to buy a car.”

Last year, TrueCar launched, TrueCar Military, a dedicated vehicle purchase program that provides exclusive Military incentives and exclusive benefits, on top of TrueCar’s existing benefits, to those who have served our country’s armed forces and their families. TrueCar has dedicated more than fourteen years to servicing the men and women of the military through affinity car buying partnerships with leading military service organizations.

“We are thrilled to partner with GovX to provide a more transparent and more efficient way for our servicemembers, first responders and law enforcement to purchase a vehicle,” said Mike Darrow, President & CEO of TrueCar. “Through our partnership, GovX members will receive a first-class car buying experience and competitive pricing that they can trust.”  

GovX Auto Buying Program Key Benefits:

Ad Loading...
  • Price Context. See what others paid for your new vehicle of interest in a local area and viewprice ratings on used vehicles

  • Savings. Save on average over $3,500 off MSRP** on new vehicles and receive discounts onused vehicles*

  • Real Price Offers. Receive real transactable price offers on actual inventory on the dealer’s lot

  • Trade-In or Sell. Get a value on your existing vehicle and receive a real cash offer in minutes

  • Build your Deal Online. Build a comprehensive deal online, inclusive of trade-in value and preferred terms and save time at the dealership

  • Buy from Home. Identify TrueCar Certified Dealers that offer remote paperwork, vehicledelivery and vehicle sanitization

  • Extensive Dealer Network. Access TrueCar’s Certified Dealer Network, which includes dealersnationwide

*Used car discounts not available in all states.

*Between 1/1/20 and 12/31/20, the average savings off MSRP experienced by consumers who connected with a TrueCar Certified Dealer through a TrueCar-powered Auto Buying Program and who were identified as buying a new vehicle from that Certified Dealer was $3,552. Your actual savings may vary based on multiple factors, including the vehicle you select, region, dealer, and applicable vehicle-specific manufacturer incentives, which are subject to change. The MSRP is determined by the manufacturer and may not reflect the price at which vehicles are generally sold in the dealer's trade area, as many vehicles are sold below MSRP. Each dealer sets its own pricing.

Originally posted on Agent Entrepreneur

More Showroom

Photo of sold Ford store exterior
Showroomby Hannah MitchellMay 11, 2026

Mid-Atlantic Ford Store Has New Owner

A growing Maryland automotive group is only the 93-year-old dealership’s third owner after its longtime proprietors retired.

Read More →
groundbreaking ceremony for new Barrington Porsche dealership with Murgado Automotive Group and Joseph Nicholas Construction
Showroomby Lauren LawrenceMay 11, 2026

Porsche Dealership Breaks Ground in Illinois

Barrington Porsche will be the new location for Murgado Automotive Group’s existing Porsche dealership currently in the Motor Werks of Barrington auto mall.

Read More →
aerial view of Fireside Honda in Ohio
Showroomby Lauren LawrenceMay 6, 2026

Michigan Auto Group Acquires Ohio Rooftops

Feldman Automotive Group added two new brands, Honda and Toyota, to its portfolio with its latest acquisition of four Fireside dealerships in Ohio.

Read More →
Ad Loading...
Photo of Scout Terra pickup truck outside farm building
ShowroomMay 4, 2026

California VW Dealers Go After Scout

The franchisees’ state-level actions follow a California auto dealers trade group lawsuit against the VW affiliate last year, both efforts to stop the EV maker’s plan to sell direct to consumers.

Read More →
Photo of rear of Mercedes VLE passenger van
Showroomby Hannah MitchellApril 27, 2026

EVs Gain Traction in Europe

First-quarter auto sales increased as more consumers took advantage of government incentives. Hybrid deliveries are leading the way on the electrifieds boom.

Read More →
road winding through redwood trees, California EV Market Cools, F&I and Showroom logo
Showroomby Lauren LawrenceApril 22, 2026

California Holds EV Lead Despite Annual Decline

At nearly 14%, California had the lowest zero-emission vehicle market share in the first quarter since the fourth quarter of 2021, according to the California New Car Dealers Association.

Read More →
Ad Loading...
Photo of Ford F-150 grill with nameplate
Showroomby Hannah MitchellApril 20, 2026

Will Extended-Range Autos Make Inroads?

EREVs, also known as ‘series hybrids,’ may catch on in the U.S., where they currently have barely a toehold, as automakers tilt away from some purely electric models and consumers crave more range.

Read More →
Cars on road in European city
Showroomby Hannah MitchellMarch 30, 2026

Electrifieds Lead EU New-Vehicle Sales

Hybrids in particular lead not only EV market share but all power trains on the continent so far this year as gas and diesel continue their decline.

Read More →
Hyundai steering wheel, black leather
Showroomby Lauren LawrenceMarch 30, 2026

Hyundai Expands North American Footprint

Building on a previously announced $26 billion U.S. investment, Hyundai said it will grow its North American lineup and U.S.-based production and parts sourcing.

Read More →
Ad Loading...
Image of Honda 'H' emblem
Showroomby Hannah MitchellMarch 25, 2026

Afeela EV Brand Fails to Leave the Factory

Sony-Honda venture cancels two planned models, the first of which had been pegged for a mid-2026 California delivery debut. The brand’s direct sales had been challenged by the state’s auto dealers, but the venture cites Honda’s EV retreat.

Read More →