Twinner Puts American Dealers on Equal Footing with E-Commerce Giants
According to Twinner, the average dealer group can expect to increase its turn rate by 15 percent and save up to $400 per car.

According to Twinner, the average dealer group can expect to increase its turn rate by 15 percent and save up to $400 per car.
IMAGE: Twinner
Twinner Group, a startup working with the major European car companies and a number of dealer groups, is putting American dealers on equal footing with e-commerce giants, without those dealers having to make big investments or purchase expensive machinery.
Twinner's unique car scanner creates a complete Digital Twinn® of cars. It delivers a 360-degree view that includes the roof, body, interior and the underbody, allowing consumers to "see" if the car has ever been repainted due to accidents - all from without ever having to step foot in a dealership.
Twinner announced its US plans at the Digital Dealer Show in Las Vegas.
According to Twinner CEO Silvan Cloud Rath, the average dealer group can expect to increase its turn rate by 15 percent and save up to $400 per car, tapping into a growing trend of online used car sales. By 2025 in a $1 trillion market, experts predict 25 percent of all used cars will be sold online.
"When we break a bone, we go and get an MRI," Rath said. "Or, we get a CAT scan for brain injuries or a chest x-ray for the heart, lungs and other internal organs. We thought, 'Why not do that for a used car?'"
The technology is similar to medical scanning technology. When vehicles drive into the Twinner Space®, multispectral sensors and lasers scan the car to create a Digital TwinnⓇ of unparalleled quality, Rath said.
"We create a Digital Twinn®, which is comparable to a clean bill of health, a skeptical buyer can see it for themselves -- from their living room," Rath said. "They don't just have to take the seller at his or her word."
"You can even zoom in and detect scratches on the rim of the wheel or tiny dents on the door. We want to increase consumer confidence and trust in digital transactions."
Dealers won't have to buy the scanner, what the company has named Twinner Space®; they will pay for each scan. The first scanners will arrive in the US early in 2022. Rath predicts Twinner will someday also help establish a fair price when the original owner goes to sell the car to a dealer.
More Showroom

California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →
My Mercedes in the U.S.
The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.
Read More →
Used Sales Hit Summer Drag
The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
The Trade-In Paradox
Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.
Read More →
Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →