Twinner Puts American Dealers on Equal Footing with E-Commerce Giants
According to Twinner, the average dealer group can expect to increase its turn rate by 15 percent and save up to $400 per car.

According to Twinner, the average dealer group can expect to increase its turn rate by 15 percent and save up to $400 per car.
IMAGE: Twinner
Twinner Group, a startup working with the major European car companies and a number of dealer groups, is putting American dealers on equal footing with e-commerce giants, without those dealers having to make big investments or purchase expensive machinery.
Twinner's unique car scanner creates a complete Digital Twinn® of cars. It delivers a 360-degree view that includes the roof, body, interior and the underbody, allowing consumers to "see" if the car has ever been repainted due to accidents - all from without ever having to step foot in a dealership.
Twinner announced its US plans at the Digital Dealer Show in Las Vegas.
According to Twinner CEO Silvan Cloud Rath, the average dealer group can expect to increase its turn rate by 15 percent and save up to $400 per car, tapping into a growing trend of online used car sales. By 2025 in a $1 trillion market, experts predict 25 percent of all used cars will be sold online.
"When we break a bone, we go and get an MRI," Rath said. "Or, we get a CAT scan for brain injuries or a chest x-ray for the heart, lungs and other internal organs. We thought, 'Why not do that for a used car?'"
The technology is similar to medical scanning technology. When vehicles drive into the Twinner Space®, multispectral sensors and lasers scan the car to create a Digital TwinnⓇ of unparalleled quality, Rath said.
"We create a Digital Twinn®, which is comparable to a clean bill of health, a skeptical buyer can see it for themselves -- from their living room," Rath said. "They don't just have to take the seller at his or her word."
"You can even zoom in and detect scratches on the rim of the wheel or tiny dents on the door. We want to increase consumer confidence and trust in digital transactions."
Dealers won't have to buy the scanner, what the company has named Twinner Space®; they will pay for each scan. The first scanners will arrive in the US early in 2022. Rath predicts Twinner will someday also help establish a fair price when the original owner goes to sell the car to a dealer.
More Showroom

California Sees Quarterly Gains
California’s new-vehicle market saw a boost in hybrids in the third quarter and its first overall quarterly market gain of the year.
Read More →
New-Vehicle Prices Stay Put
Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.
Read More →
EV Buyer Consideration Shifts
What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'
Read More →
Year-to-Date Auto Sales Holding Their Own
A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.
Read More →
Slow to Robo
Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.
Read More →
Dealers a Little Down
A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.
Read More →
European EV Sales Skyrocket
The EV market on the continent held strong in July with almost 25% of new-car sales being fully electric units, a stark contrast to the U.S., where EV sales declined about 42%.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Used Lots Getting the Business
Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.
Read More →
Used Market Stabilizes
The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.
Read More →