FI showroom red and grey logo
MenuMENU
SearchSEARCH

UAW Pivots to Nonunionized Workers

Using new Big Three contract wins as a platform, union seeks to organize at at least 13 other automakers across the U.S.

November 30, 2023
UAW Pivots to Nonunionized Workers

Toyota is among what the UAW said is at least 13 nonunionized automakers it's targeting in its organizing campaign, despite recent wage hikes at the brands.

IMAGE: Toyota

1 min to read


The United Auto Workers, fresh from new contracts with the “Big Three” automakers operating in the U.S., is waging organizing campaigns at more than a dozen other brands.

In what it calls “an unprecedented move,” the union said thousands of workers at the companies are signing up to join on is website and conducting drives among coworkers. It said the nationwide effort covers almost 150,000 workers.

Ad Loading...

The automakers include Toyota, Hyundai and other manufacturers that have raised workers’ pay since UAW brokered contracts with Ford, General Motors and Stellantis last month that included 25% pay hikes.

UAW said in a press release that, “Many of the non-union automakers use a mix of full-time, temporary and contract employees to divide the workforce and depress wages.” It said that despite the recent pay increases, nonunion autoworkers “lag far behind UAW autoworkers in wages, benefits, and rights on the job.”

The union acknowledged its recent negotiating and organizing efforts are aggressive to maximize “a new era of working-class leverage and workplace organizing.”

LEARN MORE: UAW Strikes End With GM Deal

Originally posted on Auto Dealer Today

More Showroom

outside shot of two trucks in front of a body of water with a cloudy sky
Showroomby Lauren LawrenceJuly 29, 2026

Used Market Stabilizes

The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.

Read More →
Twilight of white hybrid car.
Showroomby Lauren LawrenceJuly 22, 2026

California Hybrids Reach State Record

The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.

Read More →
White meeting room in car dealership with rims displayed on wall and projected screen
Showroomby Hannah MitchellJuly 22, 2026

My Mercedes in the U.S.

The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.

Read More →
Ad Loading...
Photo of parked cars of various types for sale on a lot
Showroomby Hannah MitchellJuly 20, 2026

Used Sales Hit Summer Drag

The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.

Read More →
desert road with cars driving away, Rebates Incoming with red star graphic, F&I and Showroom logo
Showroomby Lauren LawrenceJuly 15, 2026

California Launches EV Rebate Program

Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.

Read More →
Aerial shot of a car dealership
Showroomby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Ad Loading...
Photo of cars lined up on lot
ShowroomJuly 10, 2026

The Trade-In Paradox

Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.

Read More →
Phot of a dark Kia vehicle interior with steering part of steering wheel and dashboard
Showroomby Hannah MitchellJune 29, 2026

Focus on Vehicle Cabins

The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.

Read More →
Photo of multiple new SUVs on a car dealership lot
Showroomby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Ad Loading...
Map of Europe next to back of EV car.
Showroomby Lauren LawrenceJune 22, 2026

European EV Market Hits Record

Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.

Read More →