Understory Launches Sensor-Based Dealer Hail Insurance
Understory has released Auto – Hail Safe, a new hail insurance product designed to combine ground-truth weather detection with new coverage and claims technology.

Understory partnered with MSI GuaranteedWeather to bring Auto – Hail Safe to market.
Photo courtesy Understory
MADISON, Wis. — Understory announced the release of Auto – Hail Safe, a hail insurance product designed specifically for auto dealers. The solution uses a rooftop weather sensor to capture ground-truth weather data and uses proprietary technology designed to provide cost-effective coverage, eliminate lengthy processing times, and quickly process payouts.
Executives said Understory simplifies typical insurance complexities with one “hassle-free” platform that empowers both the insurer and the insured. In the case of a hailstorm, the on-location “Dot” sensor automatically sends precise information about hail size to the insurance company. When a claim is triggered, an auto dealer receives their check within one to two weeks, all according to the announcement.
“Understory is introducing a paradigm shift to the insurance industry,” said Alex Kubicek, the company’s founder and CEO. “Our precision sensors are the gold standard of ground-truth weather detection. They enable innovative products and fulfill the promise of insurance digitization. We’re not talking about another weather app. We are talking about parametric insurance: a data-driven approach to financial risk.”
Originally posted on Auto Dealer Today
More Showroom

California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
The Trade-In Paradox
Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.
Read More →
Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →
New Vehicles Down for Most Brands
Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.
Read More →
Auto Prices Ride May Moderation
Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.
Read More →
Mitsubishi Sets Growth Strategy, Structural Transformation
The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'
Read More →