US Equity Advantage Earns Dealers’ Choice Award
US Equity Advantage won the first-place Diamond award in the Biweekly Payments category for the third straight year.
ORLANDO, Fla. — For the third consecutive year, US Equity Advantage (USEA) received the top-ranked Diamond award in Auto Dealer Today’s annual Dealers’ Choice Awards. The program was designed to recognize the industry’s best product and service providers.
This year’s awards were based on a comprehensive online survey open only to dealers and dealership professionals. They were invited to vote for their preferred vendors, suppliers, trainers and finance companies and score them on performance, value and whether they would recommend each company to another dealer.
“USEA has experienced positive growth in the past year, expanding to four additional states — Michigan, Vermont, New Mexico and Tennessee — to offer our AutoPayPlus automated biweekly payment service to more dealer partners,” said USEA CEO Robert Steenbergh. “This award is recognition of our continued ability to provide both the dealer and car buyer with value and an exceptional experience through the entire customer lifecycle; from helping car buyers better afford their loan payment and purchase additional F&I products to trading out earlier and returning to the dealer in a positive equity position.”
USEA dealerships sell approximately 57% more F&I products on biweekly deals as opposed to standard retail deals, according to the company’s 10-year analysis. In addition, results from USEA’s top dealer groups reveal a 63% increase in per-vehicle financed income on AutoPayPlus customers. The company’s dealer service support includes a dedicated team experienced in automotive retail finance and an online dashboard designed to allow dealer personnel track their deals and commissions in real time.
For a complete list of this year’s Dealers’ Choice Award winners, click here.
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