FI showroom red and grey logo
MenuMENU
SearchSEARCH

Used Vehicle E-tailer iMotors.com Shuts Down

by Staff
April 25, 2001
2 min to read


iMotors, founded in 1999 as one of the United States' first used vehicle e-tailers, announced on its Web site April 25 that it has ended operations "due to a lack of sufficient capital to continue to grow the business."


The company's Web site says customers who have made deposits will receive refunds. Customers also can call 888-466-8677 for refunds. For information on warranty administration and claims, the Web site says customers should call Fidelity Insurance at 800-327-5172.

Ad Loading...


According to the Web site, warranties will remain valid and be operated by Fidelity Insurance.


"We offer our gratitude to our customers for the opportunity to serve them, to our employees and their families for their passion, hard work, and tremendous support, and to our partners for their faith in our innovative model," a statement on the Web site reads.


The Web site said goodbye by wishing customers: "May you never get a flat tire or run out of fuel."


iMotors had three reconditioning centers and operated in 17 states. After customers specified the vehicle they wanted, iMotors would locate and recondition it, usually at a cost below Blue Book value. The vehicles came with a one week/700 mile money-back guarantee and a three month/3,000 mile warranty.


Meanwhile, Associated Press has reported that the closure means that iMotors.com's vehicle reconditioning centre in Ohio would shut down. The company had previously said that its West Chester operation eventually would employ 900.

Ad Loading...


AP said that iMotors leased the former AutoNation vehicle reconditioning centre just north of Cincinnati a year ago to serve as a beachhead for expansion on the East Coast. The 187,000-square-foot reconditioning centre, on 25 acres, initially employed about 100 technicians, AP added.


In March, Lloyd Ward, iMotors' chief executive officer, said the company was well-positioned to accelerate toward profitability. A month earlier Ward had said he thought the company would become one of the Fortune 500.


iMotors is at least the seventh major online car seller in four months to close or merge with another online business.

Topics:F&I

More F&I

Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →
Ad Loading...
Photo of businessman's hands resting on files on a desk
F&Iby John TabarMay 27, 2026

Focus on the Opening

F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.

Read More →
Photo of a three-seat vehicle back seat
F&Iby Hannah MitchellMay 22, 2026

F&I Reaches for the Sky

The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ad Loading...
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Ad Loading...
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →