Used-Vehicle Program Aims to Draw More Buyers
GM says more than 750 dealers across the U.S. are enrolled in CarBravo and that in January CarBravo dealers sold over two times the certified volume of Chevrolet, Buick and GMC dealers using traditional CPO.
GM said that more than 750 dealers across the U.S. are already enrolled in its CarBravo.
Pexels/Erik McIean
In an effort to increase used-car sales, General Motors is moving all of its certified preowned business to its CarBravo website. Starting June 2, CarBravo will be the sole used-vehicle certification program for U.S. Chevrolet, Buick and GMC dealers.
The automaker has operated the site for more than three years. It said that the program is its answer to the current market desire for used vehicles and a growing consumer preference for online car shopping. That demand has been sped along by the likes of giant used-car retailer Carvana.
According to Cox Automotive, consumers are forecast to purchase about 38 million used vehicles this year compared to fewer than 16 million new vehicles.
With CarBravo, consumers can complete most of the car-buying steps online, then go to a participating dealership for test drives, trade-ins or delivery. Every certified vehicle goes through a comprehensive inspection and reconditioning process, GM said. Purchases include roadside assistance and access to GM’s service network of more than 4,000 dealers.
GM said that more than 750 dealers across the U.S. are already enrolled in CarBravo. And the program is reportedly attracting new customers to dealerships. It said that more than 70% of buyers claimed to have never purchased from their selling dealers before, and 48% had never bought from any GM dealer.
In January CarBravo dealers sold over two times the certified volume of Chevrolet, Buick and GMC dealers using traditional CPO, GM said.
More Showroom
Auto Transaction Prices Hit New Height
October sales of big, pricey models push up the average, even as budget-conscious consumers snag more economical options.
Read More →
Making the Safe Choice
Kelley Blue Book has turned households with teen drivers onto safe and affordable options for their vehicles of choice
Read More →
Inventory Holds Steady
September new-vehicle inventory rose slightly month-over-month, but dealer lots are laden with MY2026 vehicles as the typical model year changeover trudges along.
Read More →
October Auto Sales Fall With the Leaves
A forecast anticipates retail deliveries are down this month as consumers continue to face cost challenges, though more are tapping long loans in order to buy.
Read More →
California Sees Quarterly Gains
California’s new-vehicle market saw a boost in hybrids in the third quarter and its first overall quarterly market gain of the year.
Read More →
New-Vehicle Prices Stay Put
Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.
Read More →
EV Buyer Consideration Shifts
What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'
Read More →
Year-to-Date Auto Sales Holding Their Own
A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.
Read More →
Slow to Robo
Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.
Read More →
Dealers a Little Down
A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.
Read More →