VinSolutions Promotes Jennifer Lee to VP of Product
Jennifer Lee, formerly the company’s senior director of product, will continue overseeing the company’s mobile platforms, CRM tools, campaign MGT tools and Haystak websites in her new role.
by Staff
February 11, 2014
1 min to read
ATLANTA — Jennifer Lee was promoted to vice president of product for VinSolutions. She will continue to oversee the company’s mobile platforms, CRM tools, campaign MGT tools and Haystak websites for VinSolutions, an Auto Trader Group company.
“We are very pleased to announce this very well-deserved promotion,” said Brian Skutta, vice president and general manager of VinSolutions. “Since joining the team, Jennifer has excelled in bringing discipline to VinSolution’s management process. She has built a dynamic and passionate product team that has helped dealers connect with their customers in more meaningful ways over the past year.”
Ad Loading...
Lee joined VinSolutions in February 2013 as senior director of product. In that role, Lee worked directly with dealers and product development teams to integrate and streamline exiting dealership solutions, including the seamless integration of data and technology with AutoTrader Group.
A veteran of more 16 years in the automobile industry, Lee is a proven leader with a passion for building innovative and leading software products for dealers.
Prior to joining VinSolutions, Lee served in dealer product development and leadership roles with DealerTrack, JM Family Enterprises and Reynolds and Reynolds. She began her automotive career following four years of distinguished service with the United States Air Force, having served in Desert Storm. She earned a bachelor’s degree in business administration from Indiana University.
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
In this video, Reese Dailey explains how effective follow-up drives better results
across the dealership, including increased sales, higher F&I penetration, and
stronger customer retention.
Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
A TransUnion study found that relationship-driven sales models proved to be important, as consumers who used an agent had a lower shopping intensity than those going it alone.
