VinSolutions Promotes Jennifer Lee to VP of Product
Jennifer Lee, formerly the company’s senior director of product, will continue overseeing the company’s mobile platforms, CRM tools, campaign MGT tools and Haystak websites in her new role.
ATLANTA — Jennifer Lee was promoted to vice president of product for VinSolutions. She will continue to oversee the company’s mobile platforms, CRM tools, campaign MGT tools and Haystak websites for VinSolutions, an Auto Trader Group company.
“We are very pleased to announce this very well-deserved promotion,” said Brian Skutta, vice president and general manager of VinSolutions. “Since joining the team, Jennifer has excelled in bringing discipline to VinSolution’s management process. She has built a dynamic and passionate product team that has helped dealers connect with their customers in more meaningful ways over the past year.”
Lee joined VinSolutions in February 2013 as senior director of product. In that role, Lee worked directly with dealers and product development teams to integrate and streamline exiting dealership solutions, including the seamless integration of data and technology with AutoTrader Group.
A veteran of more 16 years in the automobile industry, Lee is a proven leader with a passion for building innovative and leading software products for dealers.
Prior to joining VinSolutions, Lee served in dealer product development and leadership roles with DealerTrack, JM Family Enterprises and Reynolds and Reynolds. She began her automotive career following four years of distinguished service with the United States Air Force, having served in Desert Storm. She earned a bachelor’s degree in business administration from Indiana University.
More F&I
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →