VW Credit Changes Guidelines; Suzuki Ends Floorplanning Search
Volkswagen and Suzuki are tightening the belt on dealers and buyers alike with recent announcements about reductions in financing.
HERNDON, Va. and BREA, Calif. — Volkswagen and Suzuki are tightening the belt on car buyers and dealers alike with recent announcements about reductions in financing.
Volkswagen dealers learned last week that the automaker’s finance arm will no longer finance 84-month term loans for new and pre-owned vehicles, and will reduce advances for “B,” “C” and “D” paper by 10 percent.
The captive finance company notified dealers of the policy changes in a letter sent Dec. 19, which said all changes will take effect Jan. 6.
“The changes are based on our on analysis of borrower behaviors as well as the respective application profile of the Volkswagen business,” wrote Kevin Kelly, president of Volkswagen Credit, and Horst Meima, vice president of sales and marketing for the company, in the letter.
Volkswagen Credit also said it will no longer finance loans for non-VW-branded vehicles, and will charge a $150 fee to finance non-VW-branded service contracts. The fee, the letter continued, cannot be passed along to the consumers, as it will be deducted from lease and retail loan proceeds.
Additionally, the captive finance company will no longer offer leases and balloon loans on certified VW vehicles.
“Be confident that we are doing everything possible to sustain a competitive position in today’s marketplace,” wrote the two VW executives. “These changes will allow us to increase our focus on the contracts which represent the majority of our mutual business.”
Suzuki dealers were informed a day later that Suzuki Motor Corp. was “forced to abandon” attempts to find a source of wholesale financing for its dealerships, reported Automotive News.
The automaker had been seeking a new source for floorplanning since September, but said in a letter sent to dealers on Dec. 20 that “the economic crisis has deepended, credit had grown tighter than ever, and our financial performance has deteroriated both within the U.S. and globally.”
Suzuki's finance company, American Suzuki Financial Services, is owned by Nuvell, a subsidiary of GMAC Financial Services, and does not provide floorplan financing.
More F&I

The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →