MENU
SEARCHWhen it comes to the shopping experience, study shows they gravitate to nontraditional features, services.
EV-leaning consumers' nontraditional preferences include prescheduled test drives, online financing and even virtual-reality showrooms.
Pexels/Brett Sayles
Electric-vehicle buyers want a more personalized auto shopping experience, according to a new study that gauged transportation trends.
The McKinsey & Co. Future of Auto Retail Consumer Survey found shoppers leaning toward an EV purchase put a premium on personalization than do other car shoppers.
It says those consumers want few, preselected choices with the flexibility to change their minds before delivery; a simpler, more convenient process; and transparency on price. Their preferences within those parameters include prescheduled test drives and online financing.
“OEMs that want to create an innovative and desirable brand impression could consider heeding these preferences as electrification accelerates,” according to the report, which points out that the nontraditional shopping lists reflect the value EV shoppers place on innovation.
Compared to traditional auto shoppers, the study also found they want on-demand features; direct-to-consumer sales; simple, all-digital contracts; and even virtual-reality showrooms.
Originally posted on Auto Dealer Today
First-quarter auto sales increased as more consumers took advantage of government incentives. Hybrid deliveries are leading the way on the electrifieds boom.
Read More →
At nearly 14%, California had the lowest zero-emission vehicle market share in the first quarter since the fourth quarter of 2021, according to the California New Car Dealers Association.
Read More →
EREVs, also known as ‘series hybrids,’ may catch on in the U.S., where they currently have barely a toehold, as automakers tilt away from some purely electric models and consumer crave more range.
Read More →
Hybrids in particular lead not only EV market share but all power trains on the continent so far this year as gas and diesel continue their decline.
Read More →
Building on a previously announced $26 billion U.S. investment, Hyundai said it will grow its North American lineup and U.S.-based production and parts sourcing.
Read More →
Sony-Honda venture cancels two planned models, the first of which had been pegged for a mid-2026 California delivery debut. The brand’s direct sales had been challenged by the state’s auto dealers, but the venture cites Honda’s EV retreat.
Read More →
Softening prices, rising credit availability and higher tax refunds could be behind February’s sales pace rise and accompanying dip in inventory, according to Cox Automotive.
Read More →
The wholesale automotive market fared remarkably well given the U.S.-Israel war on Iran, Black Book analysts reported.
Read More →
The agency sent warning letters to dozens of auto groups about what it described as illegal practices and urged them to ensure their pricing policies enable transparency with consumers.
Read More →
New-vehicle sales fell year-over-year for the fifth month in a row in February, making retail deliveries the slowest they’ve been since 2023, according to a CarGurus report.
Read More →