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ArticlesMarch 7, 2017

5 Habits of Highly Successful Sales Professionals

Sales trainer reviews the five fundamentals that separate mediocre salespeople from the true professionals.

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Articlesby Rick McCormickFebruary 10, 2017

One-Chance Training

Do you show up every day to showcase your skills, or do you show up to develop them? F&I trainer explains the critical difference.

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Mad Marvby Marv EleazerAugust 8, 2016

The Interdependent Relationship Between Sales and F&I

His Madness explains why even the most seasoned and successful F&I pro needs support from the sales team.

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Articlesby Rick McCormickAugust 8, 2016

2 Ways to Take a Break and Improve Your Sales Numbers in the Process

F&I trainer says it’s time for a break. He explains how stepping outside and taking a breath of fresh air will lead to more product sales than you ever thought possible.

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(Video) Selling Paint Protection

Top trainer says the key to selling environmental protection is to educate — not sell — customers on why advances in paint application have made it a must-have.

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NewsJune 9, 2016

Top Closers Avoid Industry Jargon, CDK Global Finds

CDK Global has found that the words dealers use in their email interactions with customers can have a strong effect on whether a lead will turn into a sale. Industry jargon, it found, is not high on the list of words used by top performers.

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NewsMarch 8, 2016

EFG Honored in Three Categories at 10th Annual Stevie Awards

For the second year in a row, EFG took home awards in three categories during the 10th annual Stevie Awards for Sales and Customer Service. The awards were handed out during a March 4 gala at the Paris Las Vegas.

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ArticlesFebruary 5, 2016

Want vs. Need: A Lesson in Salesmanship

Industry veteran tells an entertaining tale of a conquest sale from 40 years ago to relay three key lessons about salesmanship and the art of listening.

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ArticlesFebruary 5, 2016

Perfecting the F&I Turnover

Expert says salespeople play a critical role in what happens in the F&I office. She lists four ways they can successfully pave the road to back-end sales.

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NewsJanuary 8, 2016

Registration Open for Dealer Summit 2016

Organizers of Dealer Summit announced that registration is now open for the event, which is scheduled for May 3–5, 2016, at the Sheraton Tampa Riverwalk Hotel.

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