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Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
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When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →Customers want F&I managers who are involved and interested and can provide valuable insight, not ones who deliver a one-sided sales pitch and don't pay attention to the customer's individual needs.
Read More →The customer is speaking loudly, they want to have it their way, and it’s forward-thinking and profit-building when we do.
Read More →The F&I process provides us an opportunity to add value or aggravation to the customer’s purchase experience – choose value!
Read More →Here are three parts of the message coming from the midst of the mess we have been living through for the last couple of years.
Read More →A well-defined process that has been built by consistent research and practice to communicate effectively, is powerful, and customers will find saying “Yes” easy and saying “No” hard.
Read More →Here are two truths that reveal the concepts of a powerful process that moves customers and us.
Read More →If you are good at discovering purpose, people will like you and trust you, and if you are selling, they will buy from you.
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