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Internet Leads

DealerTrack Enables Online Financing

The company’s new solution is designed to help dealers generate more quality finance leads and streamline online vehicle purchasing.

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Facebook Drives Website Visitors, Not Leads, Report Says

Facebook is becoming a great driver of new visitors to dealership websites, a new report shows, but the social-media site still has a long way to go before it becomes a major lead-generation source.

Audi, Chevrolet, and VW Ads Rate Highest in New Report

Non-luxury customers favor engaging ads that are humorous, clever, entertaining and unique, while luxury respondents are more responsive to ads that have a serious tone, a new report reveals.

DealerRater Previews New Dealer Tool

The dealer review site's new tool allows users to monitor reviews across the web, improve their online visibility, and track and promote their efforts on social-media sites.

Mosley Offers In-Store Sales and Marketing Training

The magazine’s Sales Driver columnist is now offering an in-store version of his “Control Your Sales Destiny” seminars, which he launched last year.

Cory Mosley Launches Online Training Center

Mosley Automotive Training has launched a new series of internet-based courses designed to help dealers sell more cars and earn higher gross.

Embracing Tech Critical to Dealer Profitability, Firm Says

Business advisory firm sees stronger balance sheets and increased net worth for dealers this year, but warns that technology adoption will be the key to profitability going forward.

Pied Piper Sees Improvement in Internet-Lead Response Times

Lexus, Infiniti and Acura dealerships lead industrywide improvement in response times to Internet leads, Pied Piper's annual study concludes.

AutoNation Uses eBay for New Sales Promotion

AutoNation is using eBay for a new promotion it launched this month. As of Saturday, eight of the 29 vehicles offered for sale were purchased through the site’s Buy It Now feature.

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SunTrust Partners With TrueCar

A week after adding a former dealer association exec to its management team, TrueCar announced that it has forged a relationship with SunTrust Bank to provide the bank’s customers with direct access to its auto buying service.

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