Media strategist says digital marketing’s three core principles will not only help you cut through all the tech jargon and acronyms, they’ll serve as your guide in this ever-changing marketing space.
A new study by comScore and initiated by Facebook shows that automotive campaigns on Facebook drive up consideration for brands and models advertised. They also drive down searches for competing brands.
Michelle Morris has joined the social media giant as vertical lead for the auto segment. In her new role, Morris will work with auto manufacturers to build their brands.
Report from Borrell Associates calls social and mobile media the most disruptive online wave for advertising budgets this year. But the ad category appears to be paying off so far, the firm concludes.
Porsche unveiled its new 911 Cabrera 4S this week to celebrate the carmaker’s 50th anniversary. It’s a vehicle dreamed up by fans of the automaker’s Facebook page.
Subaru Emirates ignited controversy over the weekend when it posted a photo of a car accident along with what its followers deemed to be a “sexist” message to its Facebook page.
The site's new tool will allow marketers with a verified website to monitor what users have pinned from their site, as well as what pins have been repinned and clicked on the most by other users.
People speak 30,000 times per day on social media about their auto purchase journey, according to a new study. The news calls for changes in the automotive purchasing model.
Digital Air Strike releases a mobile extension to its Social Logix reputation management system. The new offering allows dealers to respond instantly to reviews or comments on 20 different sites.
Just as dealers anxiously look into ways to promote their brands on Facebook, the social network has its eyes focused on the automotive space as well.
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