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brand loyalty

NADAguides Report: Consumer Interest Shifting to Korean, Japanese Manufacturers

NADAguides issued a new report that shows consumer interest began shifting over to Korean and Japanese models in the second quarter.

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TrueCar.com: Seniors Lean Toward American Luxury

A new study by TrueCar.com found that American luxury brands are still more popular among seniors in the U.S.

TrueCar.com: Baby Boomers Gravitate Toward Luxury Vehicles

A new study by TrueCar.com indicates that baby boomers are into luxury and eye-catching appeal.

KBB.com: Hyundai Ranks No. 1 in Brand Loyalty

KBB.com reports that Hyundai’s loyal consumer base has remained constant thanks to aggressive marketing campaigns and product redesigns.

TrueCar.com Study: Youthful Car Brands Lead Generation Y Buyers

A study by TrueCar.com showed that Generation Y buyers tend to lean toward Scion, Mitsubishi and Mazda brands.

CarGurus: Midwest Biggest Fans of 'American Made'

A new study from CarGurus showed that cities in the Midwest, such as Detroit and St. Louis, topped the list while West Coast cities like San Francisco and Los Angeles were at the bottom.

Polk Launches Web-Based Loyalty Analytics Tool

Polk, a provider of automotive loyalty metrics and insight, has launched the Web-based Loyalty Analytics Tool. The solution provides users with access to Polk’s robust suite of U.S. automotive loyalty information, available 24/7 through a secure online portal.

Ford, GM, Toyota Lead in Automotive Loyalty, Polk Says

An analysis of 2010 year-end automotive loyalty rates finds Ford Motor Company ended the year with a 63.1 percent owner loyalty rate, the highest among vehicle manufacturers, according to Polk.

Survey Reveals Car Shoppers Increasingly Rely on Online Data and Social Media

According to a recent survey of online vehicle shoppers by Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc., automotive retailing sites can increase brand awareness and attract more shoppers with a savvy mix of robust research tools backed up by social networking.

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Gen Y Loyal, Less Forgiving, New Study Says

When it comes to brand loyalty, Generation Y, which accounts for more than 20 percent of the U.S. population, is going to make manufacturers work, according to results from a new study released by Deloitte.

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