KBB.com reports that Hyundai’s loyal consumer base has remained constant thanks to aggressive marketing campaigns and product redesigns.
A study by TrueCar.com showed that Generation Y buyers tend to lean toward Scion, Mitsubishi and Mazda brands.
A new study from CarGurus showed that cities in the Midwest, such as Detroit and St. Louis, topped the list while West Coast cities like San Francisco and Los Angeles were at the bottom.
Polk, a provider of automotive loyalty metrics and insight, has launched the Web-based Loyalty Analytics Tool. The solution provides users with access to Polk’s robust suite of U.S. automotive loyalty information, available 24/7 through a secure online portal.
An analysis of 2010 year-end automotive loyalty rates finds Ford Motor Company ended the year with a 63.1 percent owner loyalty rate, the highest among vehicle manufacturers, according to Polk.
According to a recent survey of online vehicle shoppers by Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc., automotive retailing sites can increase brand awareness and attract more shoppers with a savvy mix of robust research tools backed up by social networking.
When it comes to brand loyalty, Generation Y, which accounts for more than 20 percent of the U.S. population, is going to make manufacturers work, according to results from a new study released by Deloitte.
More consumers are purchasing cars out of necessity and have less brand and dealer loyalty, according to a recent survey by Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc.
Edmunds.com reports that Toyota loyalty faded slightly in the first quarter of 2010, but the Japanese automaker still remains the strongest in the auto industry.
Brand loyalty for Hyundai recently surpassed that of Honda and Toyota, allowing Hyundai's brand loyalty to take the No. 1 spot among car shoppers on Kelley Blue Book's kbb.com, according to Kelley Blue Book Market Intelligence data.