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Black Book Becomes Valuation Partner for MYEV.com

With today’s announcement, Black Book valuation data will be integrated with all EVs listed in the MYEV.com system, which will help buyers and sellers ensure they’re reviewing the most accurate and up-to-date valuations within the market.

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Palmer to Tackle Soft Pull Tech at Industry Summit

ProMax Unlimited’s John Palmer will present ‘Soft Pull Technology: Best Practices for Both Digital Marketing and Showroom Traffic’ as part of the Special Finance portion of the Industry Summit agenda.

NsightLive Taps Black Book for Online Trade Appraisals

NsightLive is a content engagement company that delivers leads to dealers through its Live content platform. With Black Book’s trade appraisal engine, the company now offers independent dealers an online trade appraisal tool.

‘Car and Driver’ Enters Lead-Gen Arena With Inventory Listing Product

Company officials said the announcement marks the brand’s evolution into a complete decision-making resource for in-market auto shoppers.

GM, Costco Team Up on Holiday Sales Event

Last year, the three-month promotion resulted in 58,000 vehicle sold, a 34% increase from the year prior. According to Costco officials, more than half of the people who purchased vehicles during the 2015 event said they switched to a General Motors brand because of the promotion.

The Lead-Gen Death Throes

'Da Man' wonders if the lead-generation business is gasping its last, wheezy breath.

Edmunds Releases New Lead Generation Tool

According to the firm's internal traffic data, about 500,000 consumers use its site every month to appraise their vehicles, Edmunds' new MyAppraise taps into this pool of active users to generate potential leads for partnered dealerships.

Ford Syndicating Dealer Inventory to CarGurus.com

Ford is now syndicating its dealers’ new-vehicle inventory to CarGurus.com, a vehicle-shopping site that has drawn criticism for the way it rates dealers and their deals.

Trust Issues

The breakup between TrueCar and AutoNation stirred up old emotions and accusations, but a former TrueCar exec believes both companies will survive the dustup.

TrueCar Dealer Enrollment Hits All-Time High

TrueCar added 840 franchise and independent dealers in the first quarter of 2015, the biggest ever volume gain in company history, company officials said.