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Online Marketing

Industry Summit to Tackle the Online F&I Movement

The magazine’s annual conference will feature two workshops and two panels that will take a look at the digital challenges and opportunities facing the F&I office.

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Status Update

Marketing experts and dealers alike agree that dealers who ignore social media are more than behind the times — they are driving away potential customers.

Texas DMV Closes Case Against CarGurus

The enforcement division of the Texas DMV has closed its case against CarGurus after the vehicle-shopping site made revisions to its used-car advertisements. In April, the department threatened enforcement actions because of the way the site listed used vehicles for sale.

Most Dealers Unprepared for CFPB Regulations, eLEND Finds

In a recent survey, eLEND Solutions found that while 80% of dealers expect the CFPB to implement regulations that would replace dealer participation with mark-up thresholds or a flat-fee model, only 40% have plans in place to meet those requirements.

Vboost Hits Viral Marketing Milestones

Vboost Inc. announced that it has sent 250,000 photo communications on behalf of its dealer clients.

3 Birds Marketing Partners with Toyota

The technology firm has partnered with Toyota to offer its dealers tools to measure, track and improve their online performance and presence.

Ricky Beggs to Retire From Black Book

Ricky Beggs will retire from Black Book on April 1 as one of the leading authorities in the vehicle remarketing industry, ending a 34-year career with the used-vehicle data provider.

Dealertrack, Hyundai Partner on Digital Marketing

Hyundai dealers across the United States will now have the ability to incorporate Dealertrack’s integrated websites, inventory merchandising, digital retailing and advertising tools into their dealership’s digital marketing strategies and operations.

Flick Fusion Updates Videos With 2015 Models

Flick Fusion added 2015 make and model-year cars to its expanded library of PicMotion new vehicle inventory videos.

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Dealertrack Adds New Connected Solutions to Product Lineup

Dealertrack unveiled new solutions at the NADA Convention and Expo designed to connect in-store and online dealership processes. One of them will allow dealers to market F&I products online.

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