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It’s time to adopt a strategy that aligns with how customers make purchasing decisions by introducing customers to their F&I options early and often. Dealers can build better relationships with customers by becoming their allies, working from the start of their journey to help buyers understand the importance of the protection plans offered at the dealership.
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Developing a successful digital retailing solution takes more than just the right software—today’s buyers want an experience that's both online and on their terms. To get the most out of their digital efforts, dealers need to shift to a culture that puts the buyer first. Transform the way you do business with these fundamental changes, designed to help you develop a customer-centered strategy that delivers transparency, convenience, and value.
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Every dealership has a customer relationship management and dealer management system in place, but are you running one geared to how you did business yesterday, or one that will drive your growth tomorrow?
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F&I and Showroom covers a variety of topics throughout the year, from industry trends and news to technology. Here, you’ll find our most popular content of 2018.
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