FI showroom red and grey logo
MenuMENU
SearchSEARCH

NAE to Market and Distribute Diamon-Fusion

National Automotive Experts has partnered with Diamon-Fusion International Inc. (DFI Nanotechnology) and will market and distribute the Diamon-Fusion protective windshield coating product, replacement warranty and other products.

by Staff
February 1, 2011
2 min to read


IRVINE, Calif.National Automotive Experts has partnered with Diamon-Fusion International Inc. (DFI Nanotechnology) and will market and distribute the Diamon-Fusion protective windshield coating product, replacement warranty and other products.

National Automotive Experts and its network of agents, partner with hundreds of automotive dealers across the continental U.S. and offer access to products for the dealership resell market.

Ad Loading...

Through an easy and effective hand-applied process, the award-winning Diamon-Fusion nanocoating provides a more brilliant, clearer and stronger windshield resulting in impact resistance, increased visibility and safer driving conditions.  The Diamon-Fusion treated surface repels water, ice and snow, improving rain vision. It also makes the windshield easier to clean, allowing insects and residue to be easily washed away. In addition, Diamon-Fusion reduces the coefficient of friction and increases the possible weight load of glass by up to 10 times, making it much more durable and resistant to normal chips, cracks and scratches. Unlike other coatings on the market, Diamon-Fusion is UV stable and it won’t blister or peel.

“We are pleased to have enter into this partnership with National Automotive Experts, a company committed to providing the best possible products and services to its agents, representing our windshield treatment for new and pre-owned automobiles and recreational vehicles,” said Russell Slaybaugh, vice president and general manager of DFI North America. “DFI has spent a decade establishing the windshield protection market and we look forward to helping National Automotive Experts build upon this foundation.”

“We pride ourselves in offering our dealers the pioneering Diamon-Fusion coating treatment that makes driving conditions safer, through better clarity, visibility and faster reaction times," said Kelly Price, president of National Automotive Experts. "By offering the coating we also provide auto dealers with yet another value proposition to share with their customers to aid in reducing windshield damage, alleviating expensive repair work, chips and cracks resulting from small road debris. We look forward to working with DFI to promote this outstanding after-market product, as well as the entire automotive windshield product line.”

More F&I

Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Ad Loading...
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Ad Loading...
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Ad Loading...
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →