NAE to Market and Distribute Diamon-Fusion
National Automotive Experts has partnered with Diamon-Fusion International Inc. (DFI Nanotechnology) and will market and distribute the Diamon-Fusion protective windshield coating product, replacement warranty and other products.
IRVINE, Calif.— National Automotive Experts has partnered with Diamon-Fusion International Inc. (DFI Nanotechnology) and will market and distribute the Diamon-Fusion protective windshield coating product, replacement warranty and other products.
National Automotive Experts and its network of agents, partner with hundreds of automotive dealers across the continental U.S. and offer access to products for the dealership resell market.
Through an easy and effective hand-applied process, the award-winning Diamon-Fusion nanocoating provides a more brilliant, clearer and stronger windshield resulting in impact resistance, increased visibility and safer driving conditions. The Diamon-Fusion treated surface repels water, ice and snow, improving rain vision. It also makes the windshield easier to clean, allowing insects and residue to be easily washed away. In addition, Diamon-Fusion reduces the coefficient of friction and increases the possible weight load of glass by up to 10 times, making it much more durable and resistant to normal chips, cracks and scratches. Unlike other coatings on the market, Diamon-Fusion is UV stable and it won’t blister or peel.
“We are pleased to have enter into this partnership with National Automotive Experts, a company committed to providing the best possible products and services to its agents, representing our windshield treatment for new and pre-owned automobiles and recreational vehicles,” said Russell Slaybaugh, vice president and general manager of DFI North America. “DFI has spent a decade establishing the windshield protection market and we look forward to helping National Automotive Experts build upon this foundation.”
“We pride ourselves in offering our dealers the pioneering Diamon-Fusion coating treatment that makes driving conditions safer, through better clarity, visibility and faster reaction times," said Kelly Price, president of National Automotive Experts. "By offering the coating we also provide auto dealers with yet another value proposition to share with their customers to aid in reducing windshield damage, alleviating expensive repair work, chips and cracks resulting from small road debris. We look forward to working with DFI to promote this outstanding after-market product, as well as the entire automotive windshield product line.”
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →