LAKE SUCCESS, N.Y. — In order to optimize the online to in-store shopping experience for website shoppers, Kia Motors America has added Dealertrack Technologies’ PaymentDriver to its website.

PaymentDriver is an intelligent first-pencil monthly payment calculator that provides payment options. The tool will allow shoppers to explore lease and finance options based on their ZIP code. It will also allow them to check Kia incentives and interest rates, as well as appraise their trade-in vehicle. In addition, PaymentDriver allows online shoppers to send their selected vehicle and financing options directly to a local Kia dealer and request a follow-up from that dealer.

“Today, consumers are seeking out better information throughout the vehicle purchase process and are using digital resources first to find that information,” said Raj Sundaram, group president of dealer solutions for Dealertrack. “The use of PaymentDriver will help Kia dealers better capture opportunities, drive deeper digital engagement, and increase lead conversion, while presenting a better overall shopping experience.”