SEATTLE — SureCritic, creators of the industry’s first SocialCSI Customer Experience Management (CEM) platform, announced this week that it has tapped reputation-management expert Phil Penton to lead the firm’s business development activities and strategic alliances.

Penton brings more than a decade of experience in automotive reputation-management and social-media solutions. He currently serves as partner and strategist for Xcite Advertising and CDMdata. Previously, he served as partner and president at SOCIADEALER, a reputation-management firm. Prior to that, he co-founded Social Integration, an end-to-end platform for managing reputation and social-media marketing. He has also served as vice president of business development for HomeNet Automotive.

“I'm most impressed with SureCritic’s technology platform and the new features and functionality we'll be bringing to market over the next 12 months for manufacturers, dealerships, and independent repair shops,” said Penton. “SureCritic is advancing customer experience management from a technology and implementation perspective, which is unlike anything else I've seen out there. They are literally on a mission to dramatically change how businesses and vendors interact with customers."

David Brondstetter, CEO of SureCritic, added: “Phil is at the forefront of reputation management and social media solutions and his expertise and relationships within the automotive industry will be invaluable as we grow our relationships and brand presence. He’s a wonderful asset to our team and we look forward to continued strong growth with him on board.”

For more information on SureCritic and their Customer Experience Management (CEM) solution, please visit