ADM Names 2015 Dealers’ Choice Award Winners
F&I and Showroom's sister publication has announced the winners of the 11th annual Dealers’ Choice Awards. Voted on by dealers, the program recognizes the industry’s best product and service providers.
TORRANCE, Calif. — The publishers of Auto Dealer Monthly magazine, F&I and Showroom's sister publication, have announced the winners of the 11th annual Dealers’ Choice Awards. Voted on exclusively by dealers and dealership personnel, the program recognizes the industry’s best product and service providers.
“This year’s awards produced a record number of participants, votes and awards,” said David Gesualdo, publisher of Auto Dealer Monthly and F&I and Showroom. “Each of the winners deserves praise for earning their dealer clients’ praise and loyalty while driving their businesses forward.”
This year’s program featured 29 categories, including two new categories: Compliance Training and F&I Technology. Each voter had to write in the name of their provider in each category and score them on the product or service itself, customer support and service, value, and whether they would recommend the company to another dealer.
To qualify for a first-place “Diamond,” second-place “Platinum” or third-place “Gold” award, a company must be among those that scored above the group average score in each category. There was no Gold winner in the Traditional Auction category; F&I Training featured two gold winners, which marked the first tie in the program’s history.
Representatives of the winning companies will receive an award in a ceremony on Sept. 10, 2015, at Industry Summit in Las Vegas. The complete list of winners is below; look for more coverage in a Special Awards Section in the July issue of ADM.
New-Vehicle Leads
Diamond: Autotrader
Gold: eBay Motors
Special Finance Leads
Diamond: DealerLink
Platinum: CarsDirect
Gold: Auto Credit Express
Platinum: Client~ConneXion
Gold: Contact At Once!
Mobile Media
Diamond: eBizAutos
Platinum: Dealer.com
Gold: Dealer Synergy
Social Media Management
Diamond: Naked Lime
Platinum: Ally
Gold: Driving Sales
Reputation Management
Diamond: Dominion Dealer Solutions
Platinum: CDK Digital Marketing
Gold: Dealer Refresh
Direct Mail
Diamond: ProMax Unlimited
Platinum: Credit Mail Experts
Gold: Strategic Marketing
Online Inventory Listing Management
Diamond: eBizAutos
Platinum: Dominion Dealer Specialties
Gold: Auction123
Inventory Management
Diamond: Dealertrack
Platinum: vAuto
Gold: FirstLook
Sales Training
Diamond: Ziegler SuperSystems
Platinum: Joe Verde Group
Gold: Ally
Internet Training
Diamond: Dealer.com
Platinum: Dealer Synergy
Gold: Kain Automotive
Compliance Training
Diamond: Compli
Platinum: American Financial and Automotive Services (AFAS)
Gold: United Development Systems (UDS)
F&I Training
Diamond: United Development Systems (UDS)
Platinum: Ally
Gold (tie): American Financial and Automotive Services (AFAS)
Gold (tie): Reahard & Associates
F&I Products
Diamond: IAS
Platinum: ECP
Gold: RoadVantage
Service Contracts
Diamond: CNA National
Platinum: Protective Asset Protection
Gold: AUL
Reinsurance
Diamond: Portfolio
Platinum: CNA National
Gold: GSFSGroup
F&I Desking Software
Diamond: ProMax Unlimited
Platinum: Reynolds and Reynolds
Gold: Dealertrack
F&I Technology
Diamond: MenuVantage
Platinum: MaximTrak
Gold: F&I Express
CRM
Diamond: ELEAD1ONE
Platinum: ProMax Unlimited
Gold: VinSolutions
DMS
Diamond: Dealertrack
Platinum: Auto/Mate
Gold: Reynolds and Reynolds
Online Auction
Diamond: SmartAuction
Platinum: Manheim
Gold: ADESA
Traditional Auction
Diamond: Manheim
Platinum: ADESA
Captive Finance Company
Diamond: GM Financial
Platinum: Toyota Financial Services
Gold: Ford Motor Credit
Non-Captive Finance Company
Diamond: Ally
Platinum: Chase
Gold: US Bank
Subprime Finance Company
Diamond: Wells Fargo
Platinum: Regional Acceptance
Gold: Capital One
Biweekly Payments
Diamond: US Equity Advantage
Platinum: SMART Payment Plan
Gold: EAC
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →