WAYNE, Pa. — F&I technologies platform and services provider MaximTrak Technologies has launched a new interactive technology website and a content-based educational initiative for auto, powersports and RV dealerships.
As dealerships continue to modernize and position their F&I services to deliver a more engaging and compliant customer experience in less time, their need for timely information, best practices, and how-to tips is increasing, according to the company. MaximTrak’s new site will address these needs with a suite of educational tools.
“Dealers, GMs and F&I staff who now view maximtrak.com can shop the latest digital F&I tools and view and download educational whitepapers, videos, e-books and other learning resources that can help them be more successful — for themselves, their employers and their customers,” explained Jim Maxim, Jr., president of MaximTrak.
Maxim was recently named a “40 Under 40” nominee by Agent Entrepreneur magazine, which recognized Maxim among other young executives making impact in the agency, dealer services and F&I products space. In April, CIO Review magazine recognized MaximTrak as a leading automotive technology solutions provider offering digital F&I technologies dealers increasingly view as critical.
“Our goal is make our clients’ F&I processes more profitable and compliant while moving their customers through the process in less time, which multiple consumer surveys confirm contribute to customer satisfaction,” Maxim said. “We recreated our digital face to better deliver answers to the questions dealer principals and general managers ask about resources that can help their F&I departments adjust to the changing rules, practices and consumer behaviors radically altering F&I.”
As part of CIO review’s recognition of MaximTrak, it pointed out that dealerships using MaximTrak report an average 33% increase in service contract penetration and over $500 per car higher PVR (Per Vehicle Retailed). For Chrysler Mopar and its private labeled solution called MenuConnect, MaximTrak helped boost average dealer increases of over $535 per vehicle. A 2015 re-examination of this original study and involving more dealerships shows these dealers now achieving even greater PVR results, officials said.
