SANTA ROSA, Calif. — Edmunds announced this week plans to create new shopping and purchasing solutions through a partnership with CUneXus, a a finance source solutions provider that offers a “click-to-accept” consumer loan platform that requires no credit application.
CUneXus’s Comprehensive Prescreened Lending Technology, analyzes an institution’s customer information and lending criteria, along with customer credit history, behavior and location. After analyzing all this information, the platform is able to deliver personalized offers to customers’ phones, computers and tablets.
“Edmunds.com is creating the most trusted shopping experience, and CUneXus’ mission is to help financial institutions create an unparalleled borrowing experience,” said Dave Buerger, president and cofounder of CUneXus in a company press release. “Together we will deliver exciting new tools that delight both shoppers and lenders.”
In describing the new shop-borrow-buy experience the two companies are looking to create, the firms offered the following scenario: Upon stepping onto a dealership lot, a customer receives a message on his or smartphone with a preapproved loan offer for $40,000, which can be accepted on the spot. The offer can then be combined with Edmunds’ Price Promise dealer inventory to allow the buyer to get the best deal on the desired vehicle.
It’s that scenario the two companies believe will improve the experience for consumers.
The two firms first connected at Edmunds’ 2015 Hackomotive, a three-day competition that brings together innovators and entrepreneurs in the car-shopping industry. CUneXus was subsequently invited to participate in the second of Edmunds’ three-month Fastlane startup accelerator at its headquarters in Santa Monica, Calif.
In their press release, the two companies said further details of the newly forged partnership and product collaboration will be announced this April.