IRVINE, Calif. — Steve Linehan, former executive and treasurer of Capital One Financial Corp., and John Noone, former president of Ford Motor Credit Co., have joined the board of directors for, a new direct-to-consumer auto loan platform.

Launched this year, was founded by former CarFinance Capital executives Jim Landy and Stuart Holmes. The site allows car buyers to refinance existing loans or finance the purchase of a new or used vehicle directly online or via a smartphone.

“The insight and expertise Steve and John bring from their decades as leaders in highly respected finance companies will be invaluable as we focus on improving the auto finance process for the consumer of today and tomorrow,” said Landy, who founded CarFinance Capital and now serves as CEO of

Linehan recently retired from his roles at Capital One, a $300 billion diversified financial services company he joined in 1997. Noone completed his 40-year career with Ford Motor Credit with a seven-year stint as president of the captive finance company.

According to officials, the firm has assembled an A-team of industry veterans who collectively bring more than 110 years of experience in automotive and below-prime auto finance.