TORRANCE, Calif. — F&I and Showroom announced the launch of the F&I Digital Media Awards, a new program designed to honor companies and individuals who are driving innovation and progress in the digital F&I space.
“This is an exciting time to be in F&I, and the ideal time for this program,” said David Gesualdo, publisher of F&I and Showroom. “I can’t wait to see what our entrants come up with.”
Sponsored by F&I Express, the program will include multiple categories with an emphasis on consumer education and transparency. Entries could include digital media such as mobile apps, videos, interactive videos, and any type of online F&I presentation — dynamic or static — that explains the value and benefits of any F&I product.
“Digital F&I is neither a theory nor a concept; it’s a reality,” said Brian Reed, president of F&I Express. “Today’s car buyers live online and will soon demand a fully online transaction. We want to recognize those who are working hard to digitize F&I without sacrificing product sales or profitability.”
The awards will be open to any interested party, including dealers, agents, product providers, marketers and OEMs. Entries will be uploaded to a dedicated website and winners will be recognized at a special ceremony at next year’s Industry Summit, which will be held Sept. 11–14, 2017, at the Gaylord Texan Resort & Convention Center.
Stay tuned to F&I and Showroom for updates. For more information, contact Tariq Kamal via email or at 323-377-0929.