CHICAGO — LotLinx Media Holdings, a new subsidiary of LotLinx, has named Eric Brown president, the company announced this week. The behavior data expert will focus on building up LotLinx media properties and growing business.

"Brown is a visionary with extensive experience in building high-growth companies in media, internet technology, and automotive verticals. We are excited to have him on board," said Len Short, founder of LotLinx.

In 2009, Brown founded Dataium, a firm specializing in the collection and analysis of behavior data. In 2012, he was named Nashville, Tenn.'s "Innovator of the Year."

"LotLinx Media Holdings brings together several areas of focus for me, retail intelligence, online media, and automotive sales,” said Brown, who makes his home in Nashville, Tenn. "I am excited to work with the amazing team at LotLinx as we strive together to build the next generation of automotive digital technology."