CHICAGO — Digital marketing solution provider LotLinx today announced the appointment of Eric Brown as president and chief product officer. He will continue to oversee LotLinx Media Holdings as well as a new LotLinx Enterprise group, which will develop the company's cloud-based digital technology platform for strategic partners across the automotive industry.
Brown is best known for founding market research firm Dataium in 2009. Since joining LotLinx in September, Brown has had a major impact, bringing new partners and product technology to the LotLinx product suite, according to the company’s announcement.
"Given the talent and accomplishments of the LotLinx team, it is an honor to be asked to serve such an exceptional group," said Brown. "Today's automotive industry continues to evolve as new market dynamics and opportunities emerge. It is truly exciting to be in a leadership position with such an exceptional company as LotLinx during this time."
This announcement marks another significant milestone for LotLinx. This past January, the company launched the LotLinx TURN platform, which is designed to create omni-channel, VIN-specific marketing campaigns. Now the company will deliver VIN-specific marketing capabilities to many partners who already have established relationships with dealers.
"Thanks to our strong growth over the past year, we're continuing to adapt to the rapidly changing needs of the marketplace," said Len Short, founder of LotLinx. "Dealers across the country are already well versed in the benefits of the LotLinx solution when it comes to actually moving inventory, and our VIN-specific marketing solutions are a huge benefit to everyone who touches the automotive industry."