Fastlane Chooses Market Scan as Data Partner
Fastlane offers dealers an Amazon-like checkout process for consumers who want to buy their car online. It has chosen Market Scan to provide its ecommerce platform with real-time payment and rebate information from every car manufacturer, bank and credit union in the country.

DALLAS — Fastlane, the recently launched e-commerce platform for dealers, has chosen Market Scan to provide real-time payment and rebate information tracked from every car manufacturer, bank and credit union in the country.
Fastlane’s platform enables car buyers to purchase a vehicle directly from the car dealer’s website and gives them an easy Amazon-like checkout experience. The platform handles nearly all the tasks associated with the purchase process.
“The payment transaction is clearly one of the most important aspects of the online car-buying checkout process, and we wanted to partner with a highly trusted and reliable data supplier who would give our customers accurate lease and retail payment information,” said Dave Luce, Fastlane’s vice president of sales. “We looked at other data providers in this space and we believe Market Scan fits the bill perfectly.”
Market Scan tracks every parameter, policy and factor that can impact an automotive transaction, including lender policies and rules, rates, residual values, manufacturer rebates and incentives, and tax and DMV calculations.
“The Market Scan team is very pleased to partner with Fastlane,” said Rusty West, MarketScan’s president and cofounder. “This new company is clearly — and quickly — going to have a significant impact on the way car dealers bring their inventory to the online car-buying world and we’re proud that Fastlane considers us to be a valuable part of their growing success.”
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →