NORCROSS, Ga. — Connected car expert Bob Dziadosz has joined EasyCare as a dealer performance driver. The Boston-area native and Babson College graduate is based in New England, where he is already working with dealers to introduce SAVY, EasyCare’s dealer-branded mobile app suite designed to bridge the gap between the customer’s online and in-store car-buying experience.
“Having experience with connected car technology aligns well with my priority at EasyCare, which is to help New England dealers succeed with SAVY,” said Dziadosz. “I’m fortunate to have relationships with dealers who are finding great value in this technology, which significantly expedites the sales process and provides customers a connected vehicle experience that drives them back to their dealership.”
Dziadosz brings a wealth and diversity of experience, EasyCare officials said, including tenures with Unilever, Polaroid and most recently LoJack, where he’s spent the last 16 years of his career. In addition to connected car technology, he has expertise in product launches, category management, business development and channel marketing.
Dziadosz demonstrated SAVY this past March at an exclusive event held during the National Automobile Dealers Association (NADA) annual convention in Las Vegas, where former J.D. Power CEO Finbarr O’Neill spoke to a room full of dealers about the importance of the customer experience in this age of technology. “SAVY is being so well-received in the marketplace, our goal is to make sure we can get these dealerships launched as quickly as possible,” Dziadosz said.
Scott Jacobsen, national director of business performance for SAVY, added; “We are confident in Bob’s leadership to introduce SAVY in a key market. His expertise in the connected car experience and vehicle telematics will help drive success for EasyCare dealers in New England.”