DALLAS — Automotive software provider DealerSocket this week announced the appointment of former General Motors (GM) executive and current Global Team Blue (GTB) COO Kim Brink to its board of directors.  

“We welcome Kim’s deep understanding of the automotive industry, her strategic mindset, and her rich marketing expertise,” said Sejal Pietrzak, president and CEO of DealerSocket. “We look forward to leveraging Kim’s unique strategic perspectives and insights about partnering with automotive dealerships and original equipment manufacturers (OEMs). She will bring significant value to DealerSocket, our board, and to our customers.”

Brink began her career at GM and led the repositioning of both the Chevrolet and Cadillac brands. After more than 20 years at GM, Brink left to lead marketing for NASCAR before joining GTB, the dedicated group of agencies responsible for the Ford Motor Co. account.

Additionally, Brink has championed multiple award-winning creative platforms and was recognized by Automotive News in 2016 as one of 100 Leading Women in the Auto Industry.

“DealerSocket is focused on supporting dealerships with an integrated suite of software to simplify the experience of selling and servicing vehicles,” said Brink. “I look forward to utilizing my automotive and marketing experience to help DealerSocket continue to serve the automotive industry and help dealerships focus on the next generation customer experience, grow, and succeed.”