SEATTLE — OfferUp, a mobile marketplace for local buyers and sellers throughout the U.S., today announced the expansion of its OfferUp Autos program to include partnerships with marketing services, inventory management systems, and dealer management system providers.
Thousands of dealerships across the country will now be able to use their existing inventory management, marketing, and DMS systems to post vehicles to millions of prospective buyers on OfferUp. They will also be enrolled in the company’s Verified Auto Dealers program, which gives dealers digital tools to broaden their exposure and manage leads coming from OfferUp’s marketplace, all according to the announcement.
“More than 44 million people use OfferUp annually to buy and sell locally and we see millions of views every week from people looking at listings in our Cars & Trucks category,” said Andrea Moro, director of product, automotive, at OfferUp. “Verified dealer listings are promoted across the OfferUp platform and are specifically designed to drive more traffic to the showroom floor.”
Originally posted on Auto Dealer Today