BOSTON and PHILADELPHIA — Former MaximTrak and RouteOne executive Jim Maxim Jr. and his father, Jim Maxim Sr., have purchased DealerMax, a Boston-based F&I training and income development provider, the principals announced in a joint press release.

“Now is the right time for this. Profit By Design and the Maxim team have a great formula for increasing dealer margins in sales and F&I,” said DealerMax President Hunter Malone. “The company offers dealerships some of the most respected F&I training programs on the market today, and I am proud that the name will carry on with a family-owned business with integrity.”

Maxim Jr. formally ended his dual role as president of MaximTrak and chief digital officer for RouteOne in August, following a 33-month transition period post-sale. He said he intends to build upon his family’s 40-years of history in the automotive industry and grow their company platform under the DealerMax brand while retaining the Profit By Design trade name.

“The opportunity for growth as well as the talent, and expertise of our people at Profit By Design is what drew me back to the family business,” Maxim said. “We have employees that have been with us for over 30 years and it is an honor to lead the company into this new era of growth and expansion.”

Read: Maxim, Mussani Transition to New Roles at RouteOne

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