Etheridge to Lead Client Relations for TecAssured
F&I industry veteran Sherry Etheridge has joined TecAssured as director of client relations.


WESTERVILLE, Ohio — TecAssured LLC announced the addition of Sherry Etheridge as director of client relations. Executives said Etheridge will be heading up all client support efforts, including customer service, operational support, and onboarding of new clients.
“I am excited to join the TecAssured team and be a part of such a rapidly growing company with so much to offer,” said Etheridge. “This is an amazing opportunity to apply my business knowledge, and years of industry experience, and play a pivotal role in their continued expansion and success.”
Etheridge brings experience in operations in the automotive aftermarket product space, most recently as a product and program analyst for a leading F&I product administrator. She has also worked at BMW Financial Services and Fidelity Investments in other operations, client relations, and support roles.
“We are excited to welcome Sherry to TecAssured,” said Joseph Pesce, CEO of TecAssured. “We have grown exponentially in the past year and her position will have an immediate impact for our clients and partners. With Sherry onboard, and her specialized experience, TecAssured can expand client services and help us continue to manage this growth.”
More F&I

Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →