JM&A Group Makes Virtual F&I Available to All Dealer Customers
JM&A Group is bringing the Virtual F&I playbook, model and strategy to all of its existing dealer customers across the country.

JM&A Group is bringing the Virtual F&I playbook, model and strategy to all of its existing dealer customers across the country.
Image by Tumisu from Pixabay
JM&A – JM&A Group, one of the largest independent providers of finance and insurance (F&I) products in the automotive industry, is bringing the Virtual F&I playbook, model and strategy to all of its existing dealer customers across the country.
We view Virtual F&I as the long-term solution for dealers interested in making an investment in the development of an omnichannel approach to vehicle sales.
Since 2018, JM&A has been vigorously piloting and testing Virtual F&I with five different dealership groups in the market.JM&A’s Virtual F&I has supported more than 1,000 virtual deals while maintaining profitability per vehicle retailed and selling an increased number of products per deal. While this new model has been an evolution and a learning process, dealers who have partnered with JM&A have seen great gains both from a business perspective and in customer satisfaction during the pilot phase.
For years, the changing demands of automotive customers have propelled dealerships and their service providers to implement faster, more streamlined processes to complete the sales transaction. With JM&A’s Virtual F&I process, dealers receive:
Proven best practices on how to facilitate the F&I transaction using video communication technology, regardless of where the consumer and F&I manager are physically located.
A comprehensive Virtual F&I playbook, including process maps, rollout plans, thought tracks, technical requirements, and other resources to support the implementation and management of Virtual F&I at scale.
Strategies on how to utilize Virtual F&I to complete more F&I transactions and outperform industry standards.
“We view Virtual F&I as the long-term solution for dealers interested in making an investment in the development of an omnichannel approach to vehicle sales,” said Forrest Heathcott, president of JM&A Group. “Now, more than ever, our goal is to simplify the F&I process, making it more efficient and profitable for our dealer customers while enhancing the digital experience for the consumer.”
JM&A’s field team of trained subject matter experts are prepared to help bring a Virtual F&I process to its dealer customers so they can be at the forefront of digital retail, provide a modern customer experience and increase profitability.
“Given the environment we find ourselves in with the COVID-19 pandemic, we have decided to accelerate our efforts and feel it's important to help dealers deliver F&I virtually so they can serve their customers as best they can,” added Heathcott.
Learn how JM&A can make Virtual F&I a reality for you.
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →