SWDS becomes a Preferred Partner for Darwin's premier F&I Presentation Software, and digital retailing and consumer self-service tool.  -

SWDS becomes a Preferred Partner for Darwin's premier F&I Presentation Software, and digital retailing and consumer self-service tool. 

CARLSBAD, Calif.– SouthWest Dealer Services (SWDS), a leading full-service provider of Finance & Insurance, Anti-Theft programs and related training services to U.S. automobile dealerships, announced today a strategic partnership with Darwin Automotive (Darwin) to further expand SWDS’s digital retail sales platform for its dealer clients.

We know providing a quick and efficient transaction is extremely valuable in driving income.

Darwin is an automotive software provider that enables a seamless and transparent, shopping experience while increasing profitability. In this way, they are especially well-positioned to support clients and partners in this heavily digital selling environment. SWDS becomes a Preferred Partner for Darwin's premier F&I Presentation Software, and digital retailing and consumer self-service tool. SWDS has also negotiated preferred pricing for its dealer clients, providing access to Darwin's extensive platform at a significantly reduced cost.

“Providing our dealer clients with Darwin’s advanced digital retailing software, facilitates a solution to the market’s increased need for buyers to purchase their F&I products virtually. We know providing a quick and efficient transaction, is extremely valuable in driving income. As an industry leader of anti-theft and surety programs, SWDS embraces this platform and enthusiastically will incorporate its functionality into our dealership training and business development services,” stated Bill Wilson, SWDS Vice President of Sales.

“We are excited to partner with SWDS as it is clear they understand the importance of an integrated shopping experience to help boost business by simplifying the online sales process. Enabling their dealer clients and customers to interact in the way they need and want to transact right now, which should increase both CSI and profits,” said Phillip Battista, CEO Darwin Automotive.

Originally posted on P&A Magazine

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