Customer review and reputation management solution Widewail introduced integrated ChatGPT/AI capabilities to support auto dealers that prefer to manage review responses in-house and bring new topic and sentiment analysis reporting to all clients.

Using strategies refined over five years and more than 1,000,000 human-authored responses, Widewail is applying its expertise to the ChatGPT language models. It's uniquely positioned to provide the ChatGPT language models with specific and impactful guidance.

Artificial intelligence prompts are crafted from years of people-powered responses to provide the most accurate and strategic response. Leveraging the data from client systems of record, such as a point-of-sale systems or customer relationship management, Widewail can generate responses tailored specifically for each dealer customer. Auto dealers can optionally provide custom instructions to Widewail to help ensure responses match specific tone or branding preferences.

“Time-savings are important, but not at the cost of customer experience, which remains our primary objective," Widewail CEO Matt Murray said. "Widewail is looking at AI as a partnership between people and technology. We’ve created solutions that use Widewail’s wealth of institutional knowledge to guide ChatGPT and our customers toward a great customer experience with less time and effort.”

Widewail’s AI capabilities provide insight into who and what is driving your business’ reputation online, with topic and sentiment analysis reporting tools. Keywords, names and topics can be identified in review content using custom machine-learning models. Those can be simple things, like employee names or products, or more complex topics, like threatening legal action or mentioning particular business practices.

“As the trust marketing and reputation management provider of choice for dealers and local businesses,” Murray says, “Widewail remains committed to leveraging new technologies, constantly improving its ability to provide operational insights and features which drive efficiency in managing customer reviews and social media interactions.”

For more information about strategic reputation management, visit Widewail.