The publishers of Auto Dealer Today have announced the winners of the 2023 Dealers’ Choice Awards. Now in its 19th year, the program was designed to recognize the industry’s best vendors, suppliers, and finance partners by asking dealers and dealership personnel to complete a 30-category online survey.

Invitations to vote and a shareable link were sent to readers of ADT and F&I and Showroom; completed surveys were spot-checked for veracity. Voting was open throughout the month of June. Each voter was asked to manually enter their provider’s company name in at least five categories, then score that provider on quality, value, customer service, and whether they would recommend them to another dealer.

The top three companies that exceeded each category’s average score were awarded first-place Diamond, second-place Platinum, and third-place Gold honors.

"For the first time this year, we convened an advisory board of industry executives to weigh in on the categories, in an attempt to streamline and improve the voting process," said David Gesualdo, president of Bobit's Dealer Group. "And I am pleased to announce that our attempt was successful and the number of votes received increased from 4,521 in 2022 to over 5,300 this year."

The winners of the 2023 Dealers’ Choice Awards are:

New Vehicle Leads 

DIAMOND: Dealer Wizard by iA American Warranty Group

PLATINUM: Digital Air Strike

GOLD: Dealer.com

Used Vehicle Leads 

DIAMOND: Digital Air Strike

PLATINUM: CarGurus

GOLD: CarsDirect

Digital Marketing 

DIAMOND: Dealer Wizard by iA American Warranty Group

PLATINUM: Digital Air Strike

GOLD: Dealer.com

Digital Retailing

DIAMOND: Axiom

PLATINUM: AutoFi

GOLD: Darwin Automotive 

Reputation Management 

DIAMOND: Digital Air Strike

PLATINUM: Dealer Rater

GOLD: Dominion Dealer Services

Direct Marketing: Sales 

DIAMOND: APC Integrated Services Group

PLATINUM: Strategic DX

GOLD: ProMax

Virtual BDC 

DIAMOND: Digital Air Strike

PLATINUM: AllCall

GOLD: Dealer Rater

Direct Marketing: Service

DIAMOND: CarRx by by Connected Dealer Services 

PLATINUM: APC Integrated Services Group

GOLD: Maximus Auto Group

Inventory Management

DIAMOND: CarRx by Connected Dealer Services

PLATINUM: VAuto

GOLD: DealerSocket

Hiring and Recruitment 

DIAMOND: GSFSGroup 

PLATINUM: AutoCareersOnline

GOLD: AutoPeople

Post-Sale Customer Retention 

DIAMOND: APC Integarted Services Group

PLATINUM: Maximus Auto Group

GOLD: CarRx by Connected Dealer Services

Online Auction

DIAMOND: Ally SmartAuction

PLATINUM: Manheim

GOLD: eBayMotors

Traditional Auction

DIAMOND: Manheim

PLATINUM: America’s Auto Auction

GOLD: Adesa

Sales Training

DIAMOND: iA American Warranty Group

PLATINUM: Vanguard Dealer Services

GOLD: Assurant

F&I Training

DIAMOND: Brown & Brown Dealer Services

PLATINUM: Reahard & Associates

GOLD: iA American Warranty Group

Special Finance Training 

DIAMOND: Vanguard Dealer Services

PLATINUM: iA American Warranty Group

GOLD: Assurant

Compliance Training 

DIAMOND: Mosaic Compliance Services

PLATINUM: Reahard & Associates

GOLD: Vanguard Dealer Services

F&I Ancillary Products 

DIAMOND: RoadVantage

PLATINUM: APCO Holdings (home to EasyCare, National Auto Care and GWC Warranty)

GOLD: ECP Inc

Vehicle Service Contracts 

DIAMOND: RoadVantage 

PLATINUM: Protective Asset Protection

GOLD: GSFSGroup

Appearance Protection 

DIAMOND: ECP Inc

PLATINUM: Nobilis Group 

PLATINUM: Portfolio

GOLD: CalTex

Reinsurance & Participation 

DIAMOND: Portfolio

PLATINUM: DOWC

GOLD: iA American Warranty Group

F&I Menu Software 

DIAMOND: Impact Group

PLATINUM: iA American Warranty Group

GOLD: StoneEagle

Vehicle Tracking 

DIAMOND: Elo GPS by Connected Dealer Services 

PLATINUM: Waypoint GPS

GOLD: LoJack

CRM 

DIAMOND: DealerSocket

PLATINUM: ProMax

GOLD: Reynolds and Reynolds

DMS 

DIAMOND: Dealertrack

PLATINUM: CDK Global 

GOLD: Reynolds and Reynolds 

Data Mining 

DIAMOND: AutoAlert

PLATINUM: Dealer Wizard by iA American Warranty Group

GOLD: Digital Air Strike

Reporting Systems 

DIAMOND: StoneEagle

PLATINUM: MaximTrak

GOLD: Dealertrack

Prime Non-Captive Finance Company 

DIAMOND: Ally 

PLATINUM: TD Financial 

GOLD: Chase

Subprime Finance Company

DIAMOND: Santander

PLATINUM: Capital One

GOLD: Credit Acceptance

Biweekly Payments 

DIAMOND: SMARTPAY

PLATINUM: AutoPayPlus

GOLD: PriorityPayPlus

F&I Product Financing 

DIAMOND: Line\5

PLATINUM: Zero Plan by Universal Lenders

GOLD: PayLink