Reynolds and Reynolds will return with its Automotive Amplifiers Contest during the Reynolds Retail Summit: Amplify. The annual contest highlights ideas and practices aimed at improving automotive retail operations.

“Each year, the contest showcases ideas that help advance automotive retail,” said Chris Walsh, president of Reynolds.

Contest Details and Participation

To enter, participants must submit a best practice, the problem it addressed, and its impact on their dealershipd. Five finalists will be selected to present at Amplify 2026, scheduled for Aug. 11 in Carlsbad, Calif.

Each finalist will deliver a five-minute presentation followed by a three-minute question-and-answer session with a panel of judges.

Entries will be evaluated based on:

• Innovation and uniqueness
• Impact on dealership operations
• Relevance to the broader dealership community

Finalists will receive VIP access to the event, including travel, accommodations, meals and participation in sessions and activities.

Two winners will each receive a $5,000 donation to a charity of their choice, along with a trophy for their dealerships.

All entrants will be featured in Amplify Automotive magazine and may share their ideas through Reynolds' Fuel Newsletter and the Connected podcast.

Past winners include Kamir Martínez Díaz of Pepe Abad Auto, Chris Ponte of Scranton Chevrolet, Justin Rash and James Dieli of Beau Townsend Ford Lincoln, and Jeremy Reardon of Westside Lexus.

The deadline to enter is June 22. Finalists will be notified during the week of July 6.