The program creates a  new direct sales channel without requiring OEMs to build and manage their own marketplace pages. - Pexels/Anna Nekrashevich

The program creates a  new direct sales channel without requiring OEMs to build and manage their own marketplace pages.

Pexels/Anna Nekrashevich

Trader Interactive, the parent company of online marketplaces in the lifestyle vehicle and commercial equipment industries, debuted TraderConnect, which embeds current RV Trader, Cycle Trader, Commercial Truck Trader or Equipment Trader listings from affiliated dealers in a special webpage on manufacturer websites to drive new leads. It's designed to create a new direct sales channel - developed and maintained entirely by Trader with OEM branding options - without requiring OEMs to build and manage their own marketplace pages.

Grech RV and Diamond C Trailers have launched TraderConnect solutions showcasing available dealer inventory on their respective websites, and Legend Premium Trailers is introducing its own TraderConnect webpage called "The Legend Marketplace." All Legend inventory listed on Equipment Trader will be displayed on The Legend Marketplace and updated in real time, enabling trailer buyers to search for available units with complete filtering and sorting abilities without leaving the Legend site.

As part of the TraderConnect relationship, Legend has officially endorsed Equipment Trader as its Digital Partner and Preferred Marketplace and is offering newly onboarded Legend dealers who list units on Equipment Trader a choice of four dealer packages tailored to different inventory requirements. The partnership gives Legend access to the 980,000 monthly buyers on Equipment Trader and allows the company to capitalize on the web traffic of its own site.

Benefits for OEMs using TraderConnect include:  

  • Additional lead generation channel for authorized dealers
  • The ability to leverage traffic and lead data from the embedded listings
  • An in-website shopping experience that discourages further off-site searches leading to other brands 
  • Elimination of the time and expense of building and maintaining their own marketplace solutions
  • White-label design options to seamlessly fit the OEM's brand identity
  • The ability to leverage Trader's traffic volumes, monthly unique listings, innovative dealer ad options and proprietary back-end technology 
  • Assistance from Trader Interactive's sales, technology and marketing experts

"OEM websites are a vital source of information for buyers, so the ability to provide on-site dealer listings can significantly increase the visibility of units for sale. Our new TraderConnect program offers a seamless solution for adding this new touchpoint for brands whose dealers advertise on our marketplaces," said John Ryneska, director of OEM partnerships at Trader Interactive. "Our OEM partners can now showcase affiliated dealer listings on their own sites, gain key new traffic and lead insights, and create a valuable new source of leads with the potential to drive significant incremental sales growth - all without requiring any in-house development or management overhead." 

"Equipment Trader has become our top choice for showcasing dealer inventory, and TraderConnect essentially doubles the value by repurposing those listings to create a secondary marketplace on our own website," said Cody Matkin, CEO at Legend Premium Trailers. "We expect this partnership to have a significant impact on building our visibility and growth opportunities."

The new TraderConnect program is now live for RV, powersports, commercial truck and equipment dealers. More information is available by emailing [email protected].

Originally posted on Auto Dealer Today

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