Lessons From Lost Leaders
The legacies of two men serve as templates for their survivors in a changing auto retail industry.

Jerry Lacour and Jim Ziegler made lasting marks on the auto sector that they devoted their careers to, and many colleagues have looked to them as examples of the right way to do business.
Pexels/Jan Van Bizar
The greater auto retail industry recently lost two heavyweights in products developer Jerry Lacour and F&I training leader Jim Ziegler.
Both men made lasting marks on a sector they devoted their careers to, and many colleagues have looked to them as examples of the right way to do business and represent one’s chosen field.
Lacour, lauded for his selflessness in a competitive market, made a lasting name for himself with creative products that became industry standbys and for his relational approach to business. He’d hop on a plane with little notice to meet with a client, and he declined to hold grudges. His integrity stood out in a sometimes dog-eat-dog economy. Lacour died at the ripe age of 89 after retiring in 2008, leaving his son Garret to carry on in his big footsteps.
Ziegler is remembered for championing his field with a gusto that was contagious, his energy rippling throughout the national web of fellow training specialists, product providers and administrators, and auto dealers. His passing after a battle with cancer was mourned as many in the industry gathered for this year’s Agent Summit in Las Vegas.
The two leaders’ legacies bring to mind the industry’s future. Where will it head with the new generations and the rise of artificial intelligence? It’s a good chance to reflect on how auto retail can develop its next chapter by building on the foundation that veterans like Lacour and Ziegler laid down. Their surviving colleagues can intentionally develop teams that foster the kind of people-first approaches the two men lived out in their work.
Company owners and managers would do themselves and their industry well by making a point of baking those principles into their cultures, emphasizing that their businesses aren’t about making money only but about leaving things better than they found them, particularly relationships. That, far more than financial bequests, is a legacy worth building.
More Industry

Closing the Seat Gap
Mass-market brand vehicle seats are outpacing luxury versions when it comes to customer satisfaction, according JD Power research.
Read More →
Auto Industry Execs Talk Trade, Tariffs
Participants in a U.S.-Canada discussion tallied the costs and compiled a list of remedies, including preservation of the North American trade agreement that the U.S. recently declined to renew.
Read More →
Structure Leads to Optimized Auto Listings
As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.
Read More →
Texas Dealerships Rebranded After Sale
The Norm Reeves group of stores had owned the three rooftops in the greater Dallas-Fort Worth metro area that now operate under a homegrown group’s signature.
Read More →
Positive Equity Reaches Record High
Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.
Read More →
All on One Team
Since finance-and-insurance was added to the auto dealership, most stores’ F&I teams have been separated from sales like a car’s trunk is separated from the engine. It doesn’t have to – and shouldn’t – be that way.
Read More →
Auto Dealers Have Some Phone Homework
A midyear study found that stores can do a better job of converting both inbound and outbound calls into customer appointments for increased sales.
Read More →
Hyundai Ventures Aim for Deeper AI Dive
The automaker announced partnerships with several technology industry leaders to pursue an ambitious plan for integrating AI into its manufacturing and well beyond automotive.
Read More →
Early Intervention Saves Retention
Sales and service departments have the highest annual dealership turnover rates, according to a new industry report, costing money and time that could be better spent elsewhere.
Read More →
California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →