I asked the question several times while walking the show
floor at the National Automobile Dealers Association’s convention in New Orleans. But it was
obvious no one was ready to put their finger on when this economic crisis will
turn the corner.
One exhibitor responded: “The sad thing is it’s going to be
the year of the used car, and it ain’t going to be that stellar a year.” And
even when Paul Taylor, the NADA’s chief economist, put U.S. light vehicle sales
at just short of 13 million this year, he did so by saying his prediction was
dependent on the credit markets loosening up.
While lead generation, inventory management, service and
parts, and improving dealer Websites were the talk of the convention, most of
my conversations seemed to end on the same note: The job of the F&I manager
is going to be crucial this year.
A dealer’s ability to move metal over the curb will really
depend on how well his or her F&I department is at selling our new
customer: the Lender. You heard me right … our new customers are lenders.
See, there just isn’t enough capital out there to meet the
needs of both dealers and customers, which is why financial institutions will
be selective when it comes to the dealers with which they partner.
I know many of you hate talking about compliance. It doesn’t
make money, right? Well, that’s not exactly true these days, as a good
compliance program is really going to be the key to your survival.
And if you still don’t believe me, check out our F&I
Dealer of the Year profile on The Suburban Collection (page 18). This dealer
group’s ability to demonstrate a good compliance program was the main reason
why this once leasing-heavy group was able to shift gears when captives and
some financial institutions changed course.
The importance of compliance was further supported during my
visit with Reynolds and Reynolds’ Terry O’Loughlin. Before I could even ask my
first question, the former regulator with the Florida Attorney General’s office
handed me a business card for a representative from the Federal Trade
Commission. Apparently, the rep wanted to know where the industry was in
regards to a possible new regulation that will require dealers to inform
customers of their credit worthiness before they even put a pen to a credit
application.
But wait, there’s more. In California, a state senator introduced a
bill that would require dealers there to post the nation’s highest bond to
operate their businesses. The bill was proposed in response to a number of
cases where auto dealers took trade-ins with remaining loan balances, but went
out of business before paying off those balances.
If the bill passes, a franchised new-car dealer’s bond would
increase five times its current amount. Can you believe that, especially at a
time like this? What dealer is going to qualify for such a bond, especially in
a state the NADA’s Taylor listed as one of the 22 problem states for car sales?
Listen, attempting to figure out what went wrong in the
financial services market is understandable, but don’t regulate it to a
standstill.
I also jotted down a couple of notes after attending the
American Financial Services Association (AFSA)’s Vehicle Finance Conference,
notes I thought would be of interest to you.
First, it’s all about transparency. Second, there is
recognition on the financial services side of the fence that technology’s
evolution in our business must continue. Much of it will be driven by your need
for cash flow, but ADP Dealer Service’s Paul Rindone said there was another reason.
“Today’s younger generation will want to buy a car with
their iPhone,” he said. “I think everyone knows this is where we’re supposed to
be.”
But even software companies recognize technology isn’t going
to get us through this time, as your survival will really come down to people
and processes.
Finding a new funding mechanism for finance companies was
another issue raised at the AFSA show. But until that happens, let’s hope AFSA
is successful in getting the White House to expand the Term Asset-Backed
Securities Loan Facility (TALF) so finance companies in our arena can get back
in the game.
And while it didn’t get everything it wanted, kudos to the
NADA for getting Congress to include tax relief for new-car buyers in the final
version of the $789 billion stimulus package. See, everyone? We’re all in this
together.